Public Relations Essay Example for Free

Public Relations Essay The term public relations (PR) is a campaign anticipated to establish benevolence for an individual or organization appearance. According to Tye (1998, p. 13), one of the initial descriptions of PR was formed by Bernays which claims that PR is an institutional operation which organizes public manners and characterizes the rules, measures and activity of an association after carrying out a course of action to obtain public consideration and acknowledgment. Cases in point of patrons of PR consist of firms employing â€Å"marketing public relations (MPR)† to communicate knowledge concerning the goods that they produce and services that they make available to prospective clientele so as to sustain their immediate selling labors (Stauber Rampton, 1995). On average, they confirm transaction in the short to long term, setting up and improving the firm’s trademark for a sturdy, continuing market. Another example is business entities utilizing PR as a means to access members of parliament, in search of complimentary levy and other dealing. Likewise, they can apply PR to depict themselves as progressive managers in favor of staff engaging agenda. Another case is non-profit institutions, comprising academies, infirmaries, and community service groups, may operate PR for consciousness agenda, fund-raising activities, personnel hiring, and to enhance support of their services. Furthermore, elected officials intending to draw votes and create funds once those operations are doing well at the poll, this assists in upholding their service in the workplace, with discernment to the subsequent ballot vote or, at an occupation’s outcome, to their bequest. In the present day, public relations is defined as an arrangement of managerial, administrative, and mechanical functions that promote an institution’s capability to advantageously pay attention to, recognize the value of, and act in response to those people whose equally favorable relations with the association are essential if it is to realize its tasks and principles. Basically, it is an administrative action that concentrates on mutual interaction and development of jointly useful affairs between an association and its publics. It is so difficult to define since it is associated with publicity and marketing. The concept of public relations is not synonymous with the concept of publicity. Publicity is the dispersal of information to achieve communal familiarity in an item for consumption, service, and the like. It is a condition of being public with a sense of making something known† or advertising. Marketing on the other hand is the promotion of an industry’s products or services. Technical and industrial parts, which nowadays revolutionize at a rapid rate, is covered by marketing through advertisements that can be seen everywhere. According to Whiteley (2000, p. 34), novel procedures, new-fangled merchandise, and innovative markets for earlier unlikely manufactured goods are the standard or custom. PR is also difficult to define since it includes the idea of ethics. To facilitate the perception of what is considered essential in PR ethics, people must initially be made acquainted with the range of roles of PR, especially in decision- making. These cases are possible problems to the field due to the following reasons. Soon after, PR practitioners were and are even frequently engaged from the lines of reporting. A number of correspondents involved with ethics, critique previous contemporaries for making use of their inner comprehension of information media to facilitate patrons obtain constructive media exposure. In spite of several factors of distress to reporters in the area of public relations, profitable PR statuses stay an admired preference for correspondents enforced into a profession alteration by the unsteadiness and frequently less economic prospects supplied by the print and electronic media commerce. Even though PR specialists are conventionally regarded as business servants, the reality is that roughly any institution that has an interest in how it is exposed in the public field provides work for no less than a single PR supervisor. Big associations may even hold devoted connections sectors. Administration bureaus, commerce alliances, and other non-profit organizations usually perform PR actions. As business merging happens to be more customary, lots of associations and persons are deciding to preserve boutique businesses (Macnamara, 2005) contrary to professed international interactions companies. Those minor businesses normally focus in merely a pair of training parts and therefore, frequently retain a better insight of their customer’s concern. And since they handle particular reporters with greater regularity, specialty enterprises habitually hold greater media links in the subjects that are of importance to their patrons. Additional advantages of minor, specialty businesses take account of more special consideration, responsibility, as well as expenditure funds This is not to express that smaller is constantly superior; however, there is an increasing consent that specialty businesses bid more than just on one occasion contemplated. The most principal query for PR ethics is the dilemma of separated reliability that is innate in the custom. The question â€Å"How can we equalize the good of the institute with the welfare of its publics, in addition to the wellbeing of society and of the PR line of work? † is at hand (Stoykov Pacheva, 2005). Neither genuine sponsorship nor absolute fidelity to the patron group is the solution to this drawback. Rather moral values that aid in balancing separated allegiance and keeping in proportioned exchange of ideas offer an improved remedy. It must be kept in mind that PR practitioners are at all times ethically compelled to themselves primarily, which is to safeguard their personal uprightness. The next is to their customers who are to honor agreements and to apply their proficient capability on their patron’s behalf. The third is to their association or manager which is to stick to managerial objectives and strategies. Another is to their occupation and their work contemporaries to maintain the principles of the job and, by extension, the repute of their associate practitioners. The last is to society—to reflect on communal wants or demands. The matter for those involved in PR is to do their responsibility and not to be anxious on whether anyone observes them or not. The existing definitions which seem to be the most useful to the concept of public relations are the following. Bernays identified PR as an applied social science that utilizes viewpoints from psychology, sociology, along with other branches of learning to systematically deal with the philosophy and behavior of a groundless and herdlike public (Tye, 1998, p. 317). Taking part in 1950, the Public Relations Society of America (PRSA) authorizes the initial Professional Standards for the Practice of Public Relations, a precursor to the existing Code of Ethics, most recently amended in 2000 to comprise the six main standards and system conditions. As stated by Tymson and Lazar (2006), the six principal standards are â€Å"Sponsorship, Integrity, Proficiency, Sovereignty, Allegiance, and Equality. † The six code provisions consulted with are â€Å"Open stream of knowledge, Competition, Disclosure of Information, Assurance, Divergence of concerns, and Improving the work. † Contemporary public relations applies different methods incorporating the abovementioned principles with outlook survey and focus clusters to assess public view, shared with a range of advanced procedures for disseminating knowledge on behalf of their patrons, together with the Internet, database-driven transmission faxes, and many more to employ followers for a patron’s basis. As indicated by the PRSA, information that may be necessary in the certified routine of PR consists of the different fields such as â€Å"communication arts, psychology, sociology, political science, economics, and the principles of management and ethics†. Scientific familiarity and skillfulness are mandatory for outlook study, public affairs examination, media associations, organizational promotion, motion picture making, exclusive proceedings, and productions. With the purpose of recognizing what is considered necessary in PR ethics, there must be an initial familiarity with the variety of tasks of PR and its part in assessment composition. There are two major functions related with PR and these are the sending of message and administrating transmission. The moral conduct in PR can be observed in three modes. These are from a societal accountability viewpoint, from an expert outlook, and from an individual point of view. Societal accountability is the indication that institutions are obliged to the community as they are existent at the will of the people. As a result, they are indebted of gratefulness to the public. Its types are the implementation of the institution’s fundamental duty, apprehension with the end results of those pursuits on other groupings exterior to the institute, and interest with facilitating to answer the common societal troubles not related with the institution’s chief task. The first two can be looked at as civic duty, which is constantly required on the side of the institution. The third type could then be categorized as societal accountability, which is not binding for the institution. For any job to develop into a profession, it must come across four decisive factors. The first is proficiency which is the specific familiarity and skillfulness that are very important to carry out its purpose in society. The second is sovereignty which permits the practitioner to function with no external intervention. The third is dedication which is the effect of expertise, entails attachment to the pursuit of superiority exclusive of highlighting on the returns or compensations. The last is accountability which signifies that the influence given by proficiency involves a reliance connection between the expert and his or her patrons. One of the most central concerns when speaking on the subject of PR ethics is the function of PR in the principled management of associations. There is inadequate study on the most usual ethical obstructions in PR, and a small amount of, if any, conventional ethical assumptions to handle them. Studies on outstanding public relations proposes that PR can be the moral principles of an association—the organization task chiefly in charge for establishing ethical standards and communal duty into managerial pronouncements. PR can be the recognized means that integrates inquiries of moral principles and conscientiousness into managerial assessment determination. It is also the task that leads into the difficulties of stakeholders into premeditated choices and that sets up a just factor to those choices. For PR practitioners to work as ethics representatives for associations, it is basic to attend to the principles of PR as a career and to assimilate ethics and collective duty into the normative theories of how PR should play a role to the planned decisiveness procedures of associations. Most significantly, theories of ethical PR must be constructed from reputable idealistic theories of moral values. Ethicists all through the past have formed two main types of theories namely the consequential hypotheses, which give emphasis to the outcomes of an individual’s manners on other people, and the non-consequential or rules-based assumptions. Consequential speculations are an appropriate preparatory situation for PR ethics for the reason of the vital function of effects in PR. In any case, a PR dilemma is present once an institution has effects on a public or a public on an association. Additionally, associations hold a communal duty when they exhibit upshots on the general public or on community as one. On the contrary, Pearson (1989) formed a non-consequential philosophy of PR ethics established on the notion of a prime example of interaction circumstances. He suggested set of laws of PR ethics. It is a proper requirement to create and sustain communication dealings with the entire publics influenced by governmental procedures. It is also an ethical obligation to enhance the characteristics of these transmission affairs that is, to cause them to be progressively more proportioned. The first of these policies broadly indicates that it is basic for an association to acquire corollaries on publics in consideration when it creates tactical decisions. The second asserts that associations enclose the ethical responsibility to communicate with the publics although the association cannot continuously provide accommodation to the public. Grunig (1996) recommended that Pearson’s two ethical rules can be interpreted into a moral premise of PR that assimilates both a teleological and a deontological view. In consequentiality, moral PR professionals look for what results possible directorial choices comprise on publics. Non-consequentiality on the other hand, concerns principled PR experts in that case control the ethical responsibility to reveal these results to publics that are affected and to take part in conversation with the publics regarding the probable choices. Cutlip and Broom (1994) created a deontological hypothesis of moral decisiveness in public relations centered on Kant’s idea of definite essential and wide-ranging conferences with PR experts in situation study of two exceedingly moral associations. Her model progresses in phases. Stage 1 raises whether people are taking action on the center of sense only and not for the reason of political pressure, financial control, or natural self-centeredness. Stage 2 employs the â€Å"Categorical Imperative† and poses queries like, â€Å"Would the association acknowledge a particular verdict if it were on the accepting edge? † Stage 3 invites the association to reflect on its responsibility, its purpose, and nobility and regard for the association, publics, and the social order. Stage 4 then appeals for balanced interaction in relation to the consequences of the creation of evaluation procedure. In application to the real life situation, the problem of PR is that diverse age groups perceive the dissimilar principles in different areas or aspects. The PR practitioner dilemma is to get hold of the collective standards to assist association to perform more efficiently. As an example, the setting can be of younger personnel and baby boomers. As said by Wilcox, et al. (2002), they retain diverse standards such as chain of command, legitimacy, fairness, direct demands, stability and safety, and future targets. The different generations such as â€Å"Gen X and Gen Y† are enthusiastic to view the accumulation of merit to the group. Professor Smith recommends appointing a counselor to mingle with recent staff to the principles of a business. Younger recruits favor part-time occupations and adaptable program or agenda. They are not generally fascinated in investing on monetary or capital industries. Nevertheless, those people who submit an application for these occupations may become accustomed to commerce habits faster than other Generation-X and Gen-Y jobseekers. The appropriate discussion may appear as follows. The course of adjustment is a complicated matter. In contending with staff affairs, it must be considered that people are constantly coping with distinctive age groups. Dissimilar generations entail diverse principles, as it can be viewed in the situation. The common ethics are a foundation of a group civilization. A corporate background is obtaining more significance in the recent period. Occasionally, commercial customs is subsidiary to a business’ task and purposes. However, business traditions frequently influence objectives and undertaking. This result turned out to be prevalent as modern economy appeared. Contemporary economy creates innovative regulations even in the largest companies. The function of PR practitioner these days is to regulate workers’ relationships to existing business customs that implies that individuals must be handled consistent with what kind of company customs exist in the association (Crifasi, 2000, p. 18); although fundamental standards are still vital. If people are managing workers, the main concerns do not vary. The human resources would like to be notified, valued well, must receive responses, and have certain independence. It is attractive to see, though, that baby boomers are apt to enjoy dictatorial rule in associations, whereas people belonging to GenX and Y are more open-minded (Hall, 2007). That goes along with the additional coursework for PR practitioner which is to hand over knowledge for those staff in several modes of communication. The recommendations would be that the interactions in the prevailing corporation relatively fulfill the abovementioned conditions. Business networks are adaptable for person wants. As indicated by Dube and Manchanda (2005), senior citizens may possibly come across information in relation to medication, indemnity and many more, whereas young workers might get hold of a few prospects for self-realization inside an industry, publications of forthcoming dealings and so on. An instance of website is www. bsu. edu which offers the opportunity to log in as present scholar or teaching staff (Nelson, 1989). It is renowned that lots of periodicals are available in several editions, in accordance with demographical traits of purchasers. The commercial bulletin can be available in assorted adaptations as well. A PR practitioner regularly stands in front of the trouble of dissimilar morals among workers. In this instance, a PR executive is supposed to work as HR administrator, acting upon the transmission of messages between distinctive groupings of staff (Carlton Perloff, 2005. It can be a kind of mingling, similar to classifying of serving unfamiliar persons to be acquainted to the business customs. It is occurring every now and then that firms are dealing with dilemma in managerial communications not between people but between departments, especially in companies with extended structure. PR practitioner handles this problem as well, organizing committees and work meetings with participation of people from different departments. Problems in organizational communications are discussed on those meetings. Lastly, one of the most difficult matters at business customs is the responsibility of CEO as mentioned by Center and Jackson (1995, p. 14). His or her discourses facilitate individuals to be aware of the business’ objectives more openly. It must not be taken for granted that company executives also handle foreign affairs. The regulation of the conferences with the upper administration is an exceedingly crucial PR work. As a conclusion, public relations must be viewed as an organizational operation in any institution or association. A successful exchange of ideas, or public relations arrangement for a management is advanced to correspond to addressees whether inner or outer publics in such an approach that the implication matches with the managerial objectives and seeks out to profit shared wellbeing at any time feasible. PR can be of assistance by conveying to the association what a range of publics consider to be conscientious deeds, and then impart to the publics what the association has made. References: Carlton, D. W. Perloff, J. M. (2005) Modern Industrial Organization. Glenview, IL: Scott, Foresman and Company. Center, A. H. Jackson, P. (1995) Public Relations Practices. 5th ed. , Prentice Hall, Upper Saddle, N. J. , p. 14. Crifasi, S. C. (2000) Everythings Coming Up Rosie. Public Relations Tactics, September, Vol. 7, Issue 9, Public Relations Society of America, New York, p. 18. Cutlip, S. M. , Center, A. H. Broom, G. M. (1994) Effective Public Relations, 7th Ed. , Prentice Hall, Inc. A Simon and Schuster Company, Englewood Cliffs, N. J. 07632. Dube, J. P. Manchanda, P. (2005) Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis. Marketing Science. 24 (1), p. 81. Hall, P. (2007) The New PR. Mount Kisco, NY: Larstan Publishing. International Association of Business Communicators (IABC). Macnamara, J. (2005) Jim Macnamaras Public Relations Handbook. 5th ed. , Melbourne: Archipelago Press. Nelson, J. (1989) Sultans of Sleaze: Public Relations and the Media. Toronto: Between The Lines. Stauber, J. C. Rampton, S. (1995) Toxic Sludge is Good for You: Lies, Damn Lies, and the Public Relations Industry. Monroe, ME: Common Courage Press. Stoykov, L. Pacheva, V. (2005) Public Relations and Business Communication. Sofia: Ot Igla Do Konetz. Tymson, C. Lazar, P. (2006) Public Relations Manual. Sydney: Tymson Communications. Tye, L. (1998) The Father of Spin: Edward L. Bernays the Birth of Public Relations. New York: Crown Publishers, p. 13, 317. Wilcox, D. L. et al. (2002) Public Relations Strategies and Tactics, 7th ed. , Allyn Bacon, Boston, MA. Whiteley, R. C. (2000) The Customer Driven Company: Moving From Talk to Action. Pfeiffer Company, p. 34. The key ideas of the critical theory approach to public relations thinking can be applied to PR practice in the following sets of circumstances. Critical theory is societal hypothesis linked headed for assessing critically and transforming the social order in totality, contrary to conventional hypothesis linked barely to comprehending or elucidating it. Calhoun (1995) aimed to differentiate critical theory as an extremist, liberated type of Marxian assumption, evaluating both the standard of science present ed by rational positivism and what he and his contemporaries perceived as the hidden positivism and dictatorship of traditional Marxism and communalism. Fundamental ideas are the following. The first is that critical social theory must be intended for the whole public in its past certainty or on how it happened to be constituted at an exact instance. And the second is that it must develop awareness of the general public by incorporating each and every chief social science, consisting of â€Å"history, sociology, economics, political science, anthropology, and psychology† as stated by Te’eni (2006, p. 65). For the transcendental view, critical theory signifies setting and evaluating the boundaries of the authenticity of a mass of information, particularly in the course of taking into consideration the limits constituted by the basic concepts at hand in that particular information scheme. In the early periods, the idea associated with critical theory is with the breakdown of wrong and non-approvable, philosophies since the motive included in hypothesis was entwined with the development of principled sovereignty and the Enlightenment assessment of unreasonable power. Marx clearly expounded this idea into the analysis of philosophy and related it with the concept of societal transformation with the quotation that â€Å"theorists have merely construed the world in particular means; what must be done is to alter it† (Cutlip, 1994). This meaning of critical theory originated entirely within the social sciences, and there are works of critical social theory and critical social science which show no awareness of the literary/humanities version of critical theory. The subsequent denotation of it is that of hypothesis employed in well-educated review and in the study of writing. This structure of critical theory is not essentially familiarized for extremist societal transformation or even for the study of the public, but as an alternative focuses on the scrutiny of transcripts and text-like occurrence. This form of this hypothesis develops from the idea of literary analysis as setting up and improving the appropriate knowledge and assessment of public relations. This sense of this theory began exclusively in the humanities. To use an epistemological peculiarity, critical theory in public relations analysis is eventually a type of hermeneutics wherein the data by means of understanding the sense of individual wordings and figurative language whereas critical societal theory is a kind of self-reflective facts relating both discernment and hypothetical account to decrease setup in schemes of control or reliance, complying with the liberate attention in increasing the extent of self-sufficiency and sinking the scale of control (Stoykov Pacheva, 2005). From this perception, critical theory is directed on understanding and description rather than on communal revolution. This theory as applied in public relations generally does not essentially entail a normative aspect, while critical societal hypothesis does, either in the course of appraising the social order from various broad assumptions of principles or in analyzing it in terms of its individual advocated standards. Critical realization was realized as awareness that facilitated people to liberate themselves from types of rule through self-reflection and procured psychoanalysis as the example of it. From the PR part, PR practitioners responds particularly in opposition to the New Criticism of the earlier periods, which attempted to examine merely transcripts, started to feature into their scrutiny and explanations of publications originally linguistic and interpretive hypothesis, followed by structuralism. Accordingly, PR critique turned out to be very hypothetical and some of those putting it into practice embarked on indicating to the speculative aspect of their effort as analytical assumption. And so this theory in the social implication additionally developed into one of the many pressures upon the lines within critical assumption in the public relations significance. Moreover, together with the extension of the mass media and popular culture as well as the unification of societal and public relations critique, the approaches of both types of critical theory system, would be instituted in the similar explanatory composition. Both aspects were existent in the range of modes of hypothesis. In verbal communication, the two points at which there is the shared concept of the two account of critical theory are in their interconnected aspect on expression, representation, and in their focal point on creation. Critical theory is as well characterized as a system of exchange of ideas wherein expansive proficiency and open reasonableness conversely, indistinct interaction on the other, the two adaptations of this premise started to extend beyond to a much larger level than previously. Both adaptations of critical theory have directed on the procedures of creation by which the occurrence and matters of personal interaction, civilization, and political perception take place. Whether it is in the course of the changing systems by which the organization of verbal communication grows to be its apparent configuration, the general realistic ideologies in which common discernment is produced, the semiotic conventions by which things of every day use of implications, there is a general concern in the course of a figurative category that mounts to evident incidents. With this, there is a major shared control among features of the diverse adaptation of critical theory. In accordance with the Critical Approach to Organizational Communication theory, the persons concerned in the interaction course are engrossed in a setting where they form the set of laws in their association (Babos Peterson, nd. ). Deetz believes as a lot of lots of place of working environment have turned out to be very political, which in turn, depressingly influences the employees and the welfare of the associations. He as well thinks that the interaction processes all over the firms and institutions are defiling the agency setting. This critical theory has realistic usage in usual groupings like in associations and industries. This theory is morally reliable and if employed appropriately will generate constructive moods in these daily backdrops. This would have been unfeasible to visualize without its underpinning in critical theory. The implementation of critical theory supplies a way of regarding once more the idea of information managing in terms of the moral principles of human interaction and permits the inquiring of the vitality of logical decision making as the foundation of organization (Vary, 2002). From the basis of critical theory produced four systems of administrative rule and the consequences they entail on the individuals functioning under these schemes. When running under the critical theory, a cluster will achieve collaboration and this will create a better-off general result. Deetz (1982) views authority as an unconstructive influence that brings about conflict between workers and their manager. Supremacy is an exceedingly chaotic, contentious idea in the societal studies and remarkably in the organization context. Deetz is as well a supporter in interpretative study techniques. The fundamental goal of interpretative study is to create a rational explanation of daily proceedings which is credible to clerical associates (Koch Deetz, 1981, p. 14). For that reason, interpretative researchers consider that hypotheses are not made for circumstances, but are created because of personal reactions in all parts of a condition. As an alternative in creating and circulating innovative views to the communal area, interpretative researchers focus more in conditional features that are settled in the diverse characters of distinct individuals. As stated by Koch and Deetz (1981), interpretive study techniques do not adjoin original information to a growing basis of facts (p. 15). Rather, they position or relate foundations of information by explaining the indirect potentials innate in present circumstances and undertakings. A critical theory presents the explanatory and normative foundation for public question intended at lessening power and growing autonomy in all their structures. It denotes that know-how is power and with it appears control over people. If a person gets sufficient expertise or authority in a matter, he or she can be liberated to control the circumstances that he or she is in. Deetz (2003) states that â€Å"critical theories have been functional as they have acknowledged the character of the members in the argument as the main troubles (p. 606). † He became conscious that in any case, organizations have to formulate resolutions; however he sensed that the workers and other stakeholders are supposed to speak in what is happening as they may view in the organizations. If staffs are granted this authority, they would have some bearing on the firm and may eventually sense more fulfillments in their occupation. He does not believe that human resources must possess all the authority; they simply have to maintain equilibrium between the power of executives and personnel to facilitate growth of firms. Within the critical theory, Deetz (1982) illustrates some interaction processes in which firms can generate resolutions. There are four distinct processes in how businesses undergo decision-making and convey their decisions to their staff. The first technique is by means of stratagem which is under administrative jurisdiction. With this approach, power goes beyond personnel thoughts and they obtain their influence and exercise it to as much scope as workable even if it signifies generating a depressed environment among employees. When applying administrative power, the board esteems their degree of domination over workers and occasionally takes advantage of their liberties (p. 132). The second technique under administrative rule is consent. Consent is when a member of staff acts as they are informed devoid of any inquiring. An instance of this was with the Manhattan venture throughout World War II. Employees were assembling the grenades to be released in Japan although they had no notion of what they were really creating. Conceivably, if the workers of the industry are familiar with what they were making, they may have not preferred to work in that setting. By means of this approach in creating a business resolution, personnel will be discontented by reason of their lack of participation in the pronouncements presented. â€Å"The short term yearning for construction has headed it to becoming accustomed to the public transformation rather than being concerned in it on a mindful degree† (Varey, 2002, p. 229). Co-determination is considerably an enhanced means for a business to make pronouncements. By applying this, both the administrators and employees collaborate and fo

Teaching Evolution in Public Schools Essay -- Essays on Teaching Evol

Many groups have tried to push their ideas on the public through schooling. Public school students, numbering in the millions, seem a perfect, captive audience for the promulgation of the ideas of a few self-righteous groups. These groups have tried to influence national thinking by promoting their views in the classroom, but this is not an acceptable method. A public school classroom is a place for the passing of accepted knowledge from an instructor to a student, not the place for the ideas of the ignorant few to influence the thinking of the many. The local and state school boards serve as the check on the vocal few and determine the curriculum to be administered to the throngs of students attending class. Current science curriculum is widely accepted. Parents and communities have no complaints over their students learning about the classification of animals and plants, chemistry, gravity, cells, and body processes. The complaints are focused around the teaching of evolution, but for the many educated people in the field of biology, evolution is a basic principle. Public school students must be exposed to this fundamental concept and be familiar with it. Evolution must be taught in schools since it is a scientific model that cannot and should not be ignored. All other alternatives—creation science, intelligent design, creationism, and others—are religious and have no place in the public school classroom. Looking at the historical precedent and scientific acceptance, evolution is the only model of life origins and progression that should be taught in public schools. The battle regarding evolution in public schools has been going on for over a century. Charles Darwin published his book On the Origin of Species by Means o... ...[17] â€Å"Science.† Webster’s Dictionary. 1042. [18] Moore 133. [19] Harbaugh, M.J. Fundamentals of Biology. 450. [20] Harbaugh 403. [21] National Science Education Standards. 201. [Emphasis added.] [22] Appleman, Philip. Darwin. 592. [23] â€Å"NSTA Position Statement.† [24] â€Å"Academic Standards for Science and Technology.† http://www.pde.state.pa.us/k12/lib/k12/scitech.pdf. 15-17. [25] The National Science Education Standards. 185. [26] Burlingame, Leonas Lancelot. General Biology. 381-2. [27] â€Å"Science and Creationism.† http://books.nap.edu/html/creationism/appendix.html. [28] Moore 135. [29] Moore 135. [30] â€Å"NSTA Position Statement: The Teaching of Evolution.† [31] National Science Education Standards. 184. [32] Brandwein, Paul. Teaching High School Science: A Book of Methods. 255. [33] Brandwein 254. [34] Brandwein 255.

Brave New World: A Shortened Long Form Essay

The Author and His Times Aldous Huxley was born to an elite and intellectual family on July 26, 1894. His family consisted of writers and scientists, and he felt obliged to have the same success. When he was younger, he showed more intelligence and insight than the rest of the children. He also, however, had a rather large head which kept him from walking until he was two. His large head also gave him the childhood nickname of â€Å"Ogie†, which was short for Ogre (Brave New World P.S. 3). In school he was interested in becoming a scientist. However, at the age of sixteen, he contracted an illness which rendered him almost completely blind. In one of his letters to George Orwell, he stated that, â€Å"Since poor sight makes it necessary to ration my reading, I had to wait a long time before being able to embark on Nineteen Eighty-Four†(Brave New World P.S. 12). His condition did not stop him from graduating from Oxford with honors; however it did stop him from serving in the military during WWI with his friends. He was married twice and had one son, named Matthew Huxley. Aldous wrote about forty- seven books during his lifetime, but his most popular are all novels. He wrote a few of the books while experimenting with drugs such as LSD, which he believed allowed a person to achieve an expanded mind. However, the influences that affected him were not all drug related. Other things and events that may have influenced him include his mother dying of cancer when he was fourteen, his life in England and his social status, his visit to America, and his beliefs about drugs and insanity. Form, Structure, Plot, and Point of View The novel flows in chronological order, however, it often switches between two or more conversations, which can be confusing. The novel starts with Henry Foster guiding a group of young scientists through the lab where embryos are decanted. He explains the processes and shows them how the infants are conditioned to like and dislike certain objects based on their class. Outside the group sees Mustapha Mond, one of the world leaders, and he tells them about History. In the girl’s bathroom, Lenina is being berated by her friend for having an exclusive relationship with Henry Foster. It is strange because in this world â€Å"everyone belongs to everyone else† (Brave New World 43). She admits, however, that she finds Bernard Marx. In another part of the building, Bernard is furious at Henry and the Assistant Predestinator for treating Lenina and talking about her like a piece of meat. Later, Lenina accompanies Bernard on a trip to the Savage Reservation. There, they meet Linda, the Director’s ex-lover, and her son John. The sight of the aged people and mothers revolts both Bernard and Lenina. When they return to their home, Bernard pulls some strings and the two savages are allowed to live with them. Linda revolts the other women and the Director resigns when she says that he made her have a baby. Linda then locks herself in her room taking soma holiday after holiday, which would eventually kill her. Meanwhile, John has made Bernard quite popular, and he is able to get more girls. However, the live in London revolts John, and when he refuses to attend a party, Bernard’s social success instantly plummets. Bernard introduces the boy to his friend Hemholtz. The two like each other, but john is laughed at when he recites Shakespeare. Lenina becomes obsessed with John, and tries to seduce him. It does not work, and he responds with more Shakespeare. After he makes a call and finds out his mother is dying from the soma. When the lower class boys who are getting their death conditioning say that she is ugly, John loses it and starts a riot. This is probably the main conflict, because John, Hemholtz, and Bernard are arrested and sent to Mustapha Mond. In his office, John and Mond discuss the World State’s Policies. Mond explains to john why art, religion, and science have been done away with. An argument breaks out, and Hemholtz and Bernard are sent to a far away island. John lives in a light house. When word gets out of his location, he is met by several London citizens. He reacts by taking out his whip. An orgy takes place, and in the end he hangs himself for submitting to the World State Society. Characters Bernard Marx is a male Alpha who was mistaken for a lower class when he was decanted. It resulted in him being smaller than the other alphas, which is his source of insecurity. He does not take interest in sports like the other normal people, and has unorthodox beliefs about relationships and community events. In a conversation about Bernard between Lenina and Fanny, Lenina says, â€Å"Bernard’s an Alpha Plus. Besides, he asked me to go to one of the Savage Reservations†Ã¢â‚¬ ¦ â€Å"But his reputation?†Ã¢â‚¬ ¦ â€Å"What do I care about his reputation?†Ã¢â‚¬ ¦ â€Å"They say he doesn’t like obstacle golf†¦ and then he spends most of his time by himself- alone† (Brave New World 44-45). Lenina was being questioned by Fanny about her seriousness on having relations with Bernard because of his reputation. However, he is in love with Lenina and would love to have a relationship with her, but his unorthodox mind is furious at the way she treats herself and is treated by other men. His character is surprisingly human for the new world. He feels jealous and lovesick; things that people like Mustapha Mond say have been eliminated. However, Bernard really just wants to be like everyone else, and is therefore seen as a hypocrite. It is not known what class Lenina belongs to, but she is thought to be an Alpha or a Beta. She is a vaccination worker at the Central London Hatchery and Conditioning Centre. She is very promiscuous, except for her four month relationship with Henry Foster. She is attracted to Bernard and his strange appearance, and becomes obsessed with John and his strange behavior. She is desired by many men, and Henry even says, â€Å"Lenina Crowne†¦ oh, she’s a splendid girl. Wonderfully pneumatic. I’m surprised you haven’t had her† (Brave New World 44). She is the image of the World State’s Policy; she relates to people through sex, and cannot understand John and Bernard’s alternate way of thinking. John is the son of Linda, the Director’s ex-lover which took her to the Reservation, and then lost her. He reads Shakespeare, and loves Lenina. He was alienated from the rest of the Reservation children, much like Bernard and the World State. When John goes to the World State, he is alienated even more, and is looked at like a museum item. He worries about his mother taking so much soma, and when she dies and the lower class trainees say she is ugly, he starts a riot. However, when he first arrives in the World State, he is happy to finally see the place his mother loved and missed so much. When he arrives he says, â€Å"O brave new world that has such people in it† (Brave New World 160). So at first he really likes London. However, when he starts to learn more about the place he is in he becomes disgusted, and when he is drawn into an orgy, he hangs himself for conforming to such a society. Theme Sex in Brave New World is depicted as something that even children should be able to do. It is so important to the World State that two-thirds of Women are sterilized, and the rest have to use contraceptives. Abortion is necessary for failures to use them, if the women wish to stay a part of society. Being a mother is considered an obscenity, while being a father is not as bad, but is still absurd to the people. In a way this is similar to our own world, where women who are promiscuous in any way are considered dirty or unclean, while men are free to sleep around, and are even congratulated by their friends for doing so. The book, however, takes sex to the next level. Children run around naked and interact with erotic play. It is considered as normal as using soma and participating in orgies. At the beginning of the book, Lenina says, â€Å"Everyone belongs to everyone else† (Brave New World 43). This lets the reader know what to expect from the characters as far as their sexual relationships are concerned, and it also lets the reader catch a glimpse at what the World State is about. Throughout the book, the view of sexual relationships is different only for John and the Savages. The savage women beat John’s wife for sleeping with their men, and Linda has no idea what she has done to deserve it. John, on the other hand, from reading Shakespeare learned to be sexually passive, and earn the love of a woman with chivalry instead of seduction. This other view is confusing to Lenina, who sees nothing wrong with the way she acts. John tries on many occasions to get her love, but instead is only met with lust. He tries Shakespeare to no avail, and is very frustrated with the way London’s people think and act. Towards the middle of the book, Lenina says, â€Å"but it was fun†¦ wasn’t it?† after she and Bernard slept together. He was feeling bad about not waiting, while she was confused and told Fanny that she found him to be odd. At the end of the book, after John has participated in the orgy, he says, â€Å"Oh, my God, my God!† (259), and hangs himself for conforming to such a society. Style/Motifs/Diction/Tone The author makes his writing more interesting by switching between conversations that are happening simultaneously. It shows that their world is very busy, and moves at a fast pace. However, it also tends to confuse its readers because they forget who is talking about what, and the rest of the conversation that a certain group of characters are discussing. Besides switching between conversations, the author uses his diction to make the writing more interesting. His word choice shows that the more intelligent characters are telling the story, as opposed to the lower class Epsilons and Deltas. The language was formal, and gave a feeling of sternness and confidence. The novel was not at all poetic, but it got its point across with formal language and very educated word choice. The scientific procedures seemed to be accurate and valid; as though they could someday be real. The recurring motifs of sex, the word pneumatic, Ford instead of God, references to Shakespeare and alienation play important parts in the novel. The word pneumatic is used throughout the book as a way to describe both Lenina and a chair. For Lenina, it is a reference to her skin, and for a chair, that it is airy or has air pockets in it. Though it is unusual for a person to be called pneumatic, it is not unheard of. The use of Ford instead of God means that the new world is completely rid of religion. The word Ford is used instead to show that religion has been replaced by technology. Three of the characters; John, Bernard, and Hemholtz, are subject to alienation throughout the book. John is an outsider in both the savage village and the World State, Bernard is too small to fit his position, and Hemholtz is too smart to even be an Alpha Plus. They are all treated poorly because of their differences (except Hemholtz who is very popular with the women). Sex is probably the most recurring motif because the World State is abundant with free love and open relationships. Everyone belongs to everyone else, and it is wrong to see only one man for a long period of time. The last motif is Shakespeare, which inspires and drives John to act the way he does. He can recite lines from Shakespeare with no trouble, and tries to make Lenina fall in love with him, instead of her just trying to seduce him. In a way, Shakespeare is how John understands the world around him, so he is very lost when he gets into the World State. He feels like he is the only true human, with human emotions and wants. Memorable Quotes/ Personal Response Overall I enjoyed the book to an extent. The story was interesting, but the way it was written bored me and it was hard to follow the switching of conversations. Its strength lies in the story itself, while the weakness is in the execution (the way it was written). It really reminded me of 1984 by George Orwell. It has a different view on how the world will end up, but both worlds are controlled by certain people, and population control is in place. The biggest difference is that one encourages sex, and the other forbids it. I would recommend this book to people who like to read. Some quotes that stood out to me include: â€Å"Cleanliness is next to fordliness† (110), â€Å"We had Elementary Sex for the first forty minutes†¦ but now it’s switched over to Elementary Class Consciousness† (27), and â€Å"I don’t want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin† (240). The first is another version of a saying that we use, the second refers to the children being exposed to sex very early, and the third refers to the fact that even though the population is conditioned, some still have the ability to revert to human mind sets. Works Cited â€Å"Aldous Huxley – Biography – The Author And His Times.† Aldous Huxley – Biography – The Author And His Times. Web. 8 May 2012. Huxley, Aldous. Brave New World. New York: Harper & Brothers, 1946. 8 May, 2012. Print.

Charlotte Brontes Jane Eyre Plot Summary - Free Essay Example

Sample details Pages: 6 Words: 1815 Downloads: 2 Date added: 2019/05/17 Category Literature Essay Level High school Topics: Jane Eyre Essay Did you like this example? We meet Jane while shes living with her horrible aunt Ms. Reed along with her equally horrible cousins Georgiana, Eliza and the worst of them all John. Its seen right away that Jane loves to read and is trying to do so before being attacked by John. Don’t waste time! Our writers will create an original "Charlotte Brontes Jane Eyre: Plot Summary" essay for you Create order She fights back and is immediately reprimanded by Ms. Reed and her kind but stern maid Bessie. Mrs. Reed decided the best way to punish Jane is to throw her in the red room. Before entering it is revealed by bessie the reason for her living at their house. Janes an orphan and Ms. Reed is upholding her late husbands dying wish by her being there. She resists entering the room and screams out trying to escape (something it seems she never does). The screaming continues on into the night until she drifts off to sleep and is awoken in her own bed and sees a physician there with her. He then leaves and suggests to Bessie that he come back. Bessie informs her that she has fallen sick with crying and she better rest. Jane is very confused and upset but tries to sleep anyway. The next morning shes visited by Mr. Lloyd. He asks her many questions and answers honestly, often protesting how miserable she is. After their discussion Mr. Lloyd asks if she would like to go to school. And Jane answe rs yes. Not long after Jane has a meeting with Ms. Reed and Mr. Brocklehurst, the headmaster at the school Ms. Reed is trying to get her into. He asks her many questions mostly on whether Jane is a good child. Then, Ms. Reed does the most despicable thing and tells Mr. Brocklehurst that she has the tendency to lie, when in reality Jane has always made a point to be honest. This labels Jane as deceitful and it creates many troubles for her at Lowood. When Jane gets to lowood it takes a long time to get used to the structured routine, bad food, and cold temperatures. While she dislikes it, she finds it better than John Reeds blows. We are soon introduced to a few new faces. We first meet Ms. Temple when she allows the students a second meal after their first was burned. Its the first we see of her kindness to come. Jane then meets Helen Burns because of Janes interest in her book. It is discovered that Helen is very intelligent, but messy and it often gets her in trouble. Mr. Brocklehurst visits Lowood and addresses the entirety of the school, making sure all his rules are being upheld. He takes this time to preach a little too and discusses the hellfire that comes to little girls who dont obey and even forces girls to cut their hair for growing it to prettily. Jane accidentally calls attention to herself by dropping her slate, effectively breaking it. Mr. Brocklehurst see this and calls her onto a stool in front of everyone. He t hen warns everyone of her being a castaway, lier, interloper, alien and tells everyone to ignore and hate her. All because of Ms. Reeds lie. She was then condemned to stand there for a half an hour not to be approached by anyone. After her public punishment she was visited an comforted by Helen and they became good friends, eating and studying together all the time. Helen was full of kindness and patience and it made Jane want to be like her. She saw what she could be in Helen and decided to work hard to be her best. Time went on at lowood and when winter came many girls began getting sick. Including Helen Burns. Jane is by her side in her last moments as Helen discusses her future with Jesus. Jane hold her as they both fall asleep and arent awoken till the morning when Ms. Temple find Jane and a passed Helen. Helen made a huge impact on Jane and is probably the reason jane becomes the kind and patient woman and governess she is. Life moves on and Jane rises in classes under the tutelage of Ms. Temple who acts as her friend and mentor throughout her time at Lowood. She spends her last year at lowood as a teacher and then decided she craves independence and to get out into the world and looks for a job elsewhere. So, the job at Thornfield was presented to her and her future was set. She first meets Mrs. Fairfax, the kind housekeeper at Thornfield manor. Jane is excited about her new job and feels comforted by the housekeepers kindness and her students cheerfulness. Although she feels uneasy about the prospect of meeting her master. On the way to deliver a letter she runs across a man who was thrown from his horse and needs to be helped. Seeing his distress she offered to help. It was very awkward when she helped him back onto his horse probably because of his kurt demeanor and unappreciative expression all the while being concerned with her wellbeing since she was traveling alone. She describes him as dark and foreboding but she felt no fear. She helps him on his way and she continues on hers. When she got back to Thornfield she was surprised to find her master had returned and sprained his ankle. What a coincidence. The next day she was called into Mr. Rochesters study along with her pupil Adele. She knew her traveler immediately by his grim face and demeanor and sat in the chair opposite him. He began the conversation about presents and a lot of banter continued. Their conversation was loaded in irony and double meaning (as Mr. Rochester compared her lengthily to a fairy) and were met with confusion by Ms. Fairfax. He judged her harshly on her talents in drawing and piano and was impressed by some and disappointed in others. She thought he was very strange indeed. (from here on I realized thats too much detail) Mr. Rochester talked with her a few more times regularly and often asked uncomfortable questions like Do you find me handsome? to which she replied No. Each time he talks with her he reveals more and more about himself. Its all very weird and deep and personal. Probably too personal for a governor and her master. She often went to bed thinking about him and their conversations, and it seems slowly starts to fall for him without her even knowing. At this point when shes thinking about her feelings she hears demonic noises coming from the walls. There is even a fire presumably made by the mystery person. And its after this that Mr. Rochesters feelings for Jane have been hinted at for the first time. But then he leaves for a long time and when he comes back he brings guests including the beautiful Blanche Ingram who hopes to marry Rochester for his money. She flirts very hard but Rochester goes between disinterest and flirting back regularly, maybe to make Jane jealous? Jane often is je alous of her beauty but finds her hauty, fake and only interested in him for his money. While everyone is there a strange gypsy comes to the door and offers to read the people. When Jane goes the gypsy asks very pointed questions about her feelings only for the reader to find out later that it was Mr. Rochester the whole time determined to figure out if she loved him. (I find this very creepy and NOT romantic but okay). An old friend of Mr. Rochesters arrives and he got very freightened because of it. That night Mason is stabbed by the mysterious person (who Jane thinks is Grace Poole) which opens a lot of questions for Jane. Soon after Jane is told that Mr. John Reed had died and she was invited to speak with Ms. Reed who seems to be on her deathbed. When she arrives she gets to see Bessie, the maid who showed her kindness as a child. They chit chat before Jane goes in to see Ms. Reed but it seems the sickness has gone to her head and nothing she says makes sense, but a lot is reve aled on why she hated Jane and why she was in her care in the first place. When Ms. Reed dies she heads home. She assumes Rochester will marry soon and struggles with the idea of leaving him, but knows it is what is best. She now is honest with herself and declares that she does in fact love him. While taking a walk one beautiful evening she runs across him but hopes to avoid him. He does not let her walk away unnoticed and pulls her in for a talk. He informs her of his plans to be married. Little does she know the bride is meant to be her. Through a lot of unnecessary tears and yelling they both confess their feelings and decide to marry. Alls bliss for a short while but on her wedding day she gets quite a shock. Mason shows up and confesses that hes the brother of ROCHESTERS WIFE! Thats right, hes married to THE CRAZY WOMAN IN THE ATTIC. Turns out he married her when they were young (not for love) and she went slowly insane so he shut her up in the attic. Jane, obviously shocked leaves Rochester and runs away to the country. She soon runs out of money and is wandering around all alone, sleeping outdoors until she comes across a small house and collapses on the doorstep and is rescued from her situation by St. John And his sisters. During her stay with these 3 siblings and their servant, Jane wrestles with her feelings and mourns her Rochester. She becomes friends with the sisters and tries to move on from her life at thornfield. She gets a job teaching and is slow to enjoy it but ends up connecting with her students all the while plagued with regrets of leaving Rochester. St. John randomly reveals that they are in fa ct cousins and their shared wealthy uncle died. Her cousin also tells her of their newfound money and his wish to go to india with her and marry Jane. But she doesnt love him. And theyre COUSINS so ew. Soon after Jane thinks she hears Rochester calling for her in the night and she cant deny her feelings any more. She goes to him and sees that the house has been burned down in a fire set by Rochesters insane wife effectively killing herself and blinding Rochester. The master was able to save all the servants and tried to save his wife but was unable to. Jane and Rochester get back together and continue to live a wonderful life as equals (because of her large sum of money) and he eventually gets his eyesight back.