Tim O’Brien

This paper examines the life of the American born, Tim O'Brien and affirms how his life influenced his writing techniques. William Timothy, the first of three children, well known as Tim O'Brien is an American Veteran writer, born on October 1, 1946, in Austin, Minnesota, United States of America (Herzog 14). He grew up in Worthington, a small shielded community near the borders of Iowa and South Dakota. He described himself as a vivid reader when he was young and had a thrilling interest in books and magic trick were evident realities on his storytelling power. This can also be linked to his parents who were enthusiastic readers. In other words, O'Brien must have learned some reading secrets from his parents when he was young. Some of his short and electrifying stories include, â€Å"The things they carried† as well as other classic novels like the war novel, going after Cacciato produced in1978, which indeed made him known best for his writing experience about Vietnam War (Raymond 102). Worthington town similarly played a significant role in nurturing his thoughts while developing the artistic sensibility of his life as an author. He attended Macalester College in 1968 and awarded bachelor's degree in Political Science. During his time in the institution, he was elected and served as the president of the student's union in college. Contrary to his criticisms against war, Tim O'Brien was recruited into United States Army and then sent to Vietnam where he served for two years. Following his return from the military service, he resumed his studies and graduated from Harvard University. He then worked shortly as an intern, national affairs reporter at Washington Post up to May 1974. The war experience he gained from his two-year combat inspired his chief publication, titled If I Die in a Combat Zone, Box Me up and Ship Me Home. O'Brien's history clearly reveals the depression and misery wrecked on soldiers by the Vietnam War. His mythical work, the things they curried of 1990, (O'Brien 816) is a combination of memoirs and fictitious stories in which he used the philosophical concepts of Verisimilitude to blurs the distinctions between two realms of the facts and the fictions in a unique way (Conan 2010). He incorporated the metaphysical approach attribute in his writing that flavored the quality of his stories. In his story, he discusses the distinction between ‘story-truth', the truth of fiction and ‘happening-truth', the truth of facts. From his works, Timothy suggests story truth is emotional truth thus the feelings generated by a fictional story is at times truer that what results from reading the facts thus making the literature more meaningful. Additionally, O'Brien wrote numerous novels based on the war experience he obtained in the US Army. He earned the 1979 National Book Award for his works on Northern Lights published in1975 and Going after Cacciato of 1978. The Northern Lights novel discusses two brothers against each other as foils in which one brother went to Vietnam and the other failed to. (Raymond 99) Through this, the brothers learned to struggle and comprehend each one's values and motives. Following his extraordinary influence of Joseph Conrad's works, he modified Conrad's concepts of human aptitude for good and evil in his literary works. In his works, O'Brien propounded timeless matter of the subject and its thematic range. He believed in his introversive idea, that literary works not only focus on the current affairs but also anticipates what the future holds for humankind, (Smith 34). Nuclear Age, which was published in 1985 was the third O'Brien's novel of his literary works and describes much from his personal experience. His expertise in creating an amusing look at the serious subject protagonist, a middle-aged man who grew under an atomic umbrella, and suffered severely from paranoia over the prospect of nuclear war and finds comfort in digging a hole in his backyard attempting to burry and quiet all the imaginations that antagonized him. O'Brien demonstrated this being the real fear and threat of the bomb.His creativity in writing approach of war blending fact and fiction is comparable to other technical war writers like Michael Herr and inspired eminent figures such as Truman Capote, Norman Mailer and Tom Wolfe. However, key elements of his works encompass the categorization and fascination of emotional subject matters. Owing to this traits, his fictional works are therefore considered to have made an immense impact on the readers of his novels. Other O'Brien's electrifying works are The Nuclear Age, published in 1985, In the Lakes of The Woods of 1994, Tomcat in Love of 1998 and July, July that was published in 2000, which took the world of literature with a storm. In a span of two years, O'Brien's short stories The things they curried, was first published in Esquire and in return, it received the 1987 National Magazine Award Fiction. The short story was again selected for 1987, best American Short story. The lake of Woods forms another interesting novel written by O'Brien and published in 1994. It took O'Brien's works into greater heights by agitating much on guilt, culpability, complicity and the moral courage, (Bates 265). He invents his protagonist John Wade, who is also a Vietnam veteran, aspiring to win a senatorial election seat. He later lost slightly as charges on his complicity in the Lai massacre became known during his campaign trail. O'Brien raises larger inquiries about the fallouts of war and its consequences after the fighting has ceased and the participants returned home. He wore James Fenimire Cooper Prize from the Society of American Historians and was selected as the best novel of 1994 by Times Magazine. His most recent Novel, Tomcat in Love, O'Brien generated a Veteran Vietnam protagonist, Tom chippering through a love subject contrary to war. O'Brien describes this as a comic novel about a politically incorrect hero, who was sexy. He strongly believed that his lovers will love the book, and his fans, the so-called junkies, the people who appreciate his writings liked it. He alludes that this was his best book ever and it stole the hearts of many who could not do without reading the novel. In conclusion, O'Brien has won several prestigious awards in his many fictional works and worth being called a veteran in the writing field. His experience in writing the short story novels are highly acknowledged. He is a master of creative storytelling, a manipulator of literary form and one of the most challenging authors in his time with an ample content. His major contributions include the Nuclear Age, In the Lake of Woods, Tomcat in Love and July, July of 20000 More recently, he received $100,000 with the Pritxker Military Library Literature Award. Currently, he teaches at the Texas State University-San Marcos.

Global human power Essay

Most of the victims in the novel were Frankenstein’s family, William, Henry, Justine and Elizabeth. These people all suffered due to the creature’s anger from Frankenstein’s original neglect, which is what begun the hatred in the creature. It is not fair to view the creature as a human, as he was artificially created he has no human morals and has never been taught the difference between right and wrong, in the same sense that a court would never convict a baby. Although the creature did manage to master human language skills, it only pushed him further away from society as it allowed him to express his alien nature. We can see this in the novel when the creature put his hand into a fire, because the colours and heat of the fire attracted him † I thrust my hand into the live embers but quickly drew it out again with a cry of pain†. The creature was a victim in the way that he was uneducated of the world before he â€Å"stepped into it†. Elizabeth can easily be portrayed as a hero in the novel as she represented a â€Å"saintly soul† and a â€Å"living spirit of love†. This lets her down however, when she attempts to save Justine in a religiously Christian based way, which was not successful. Although viewed as a hero she doesn’t contain any power over other characters, just a good heart. There is controversy over whether Frankenstein could be viewed as a hero or not, as a cowardly attribute is certainly not a trait of a true hero. When the monster asked him to create a companion for him, he said no as this would enables the creatures to breed and possibly take over global human power. On the other hand he could have spared his family a lot of trouble if he had just created another being who could have possibly shown the love and understanding the creature needed. Frankenstein later realises this when he says â€Å"For the first time, I felt what the duties of a creator towards his creature were, and that I ought to render him happy before I complained of his wickedness†. Elizabeth, Frankenstein’s wife, was also a hero as she managed to bring up everyone’s spirits at sad times, and she continually believed in Justine’s innocence. This particular genre creates a need for both heroes and villains, as it is usually the case of good trying to overpower evil, or vice-versa. To conclude, I believe that there are heroes and villains, as well as victims in this novel. Most of the characters seem to change from villains, heroes and victims throughout the novel, especially the creature and Frankenstein. In my belief the creature was made to be the victim from the opening of the novel as he was neglected, uneducated and ostracised. I believe Frankenstein could have changed everything if he had befriended the creature in the first place. On the other hand Frankenstein was also an isolated individual, although his isolation from society was brought on himself. The novel shows the shallowness of people in society by showing what the monster had to endure because of his appearance, as well as the moral irresponsibility of Frankenstein as a scientist. Frankenstein was always the villain deep down as he attempted to play God, which I don’t think should be attempted by any human being. He was obsessed with the fact that he could create life, but never once to considered if it was the right thing to do. I think Shelley is basing the whole novel on, not what Frankenstein actually did, but what he fails to do.  The way the creature is portrayed in 3rd person narrative allows us to see the creature as a hero, villain and a victim. I believe that the creature viewed Frankenstein as a father figure and was mentally tortured when his own creator neglected him. He had nothing to live for, except revenge.

Critically Evaluate The Sustainability Strategy Of Coca-Cola Company Coursework

Critically Evaluate The Sustainability Strategy Of Coca-Cola Company - Coursework Example This is different from the convectional business model where it was relegated outside the business strategy, being left for business experts, innovators and perfectionists. Coca-Cola is a multinational non-alcoholic beverage company headquartered in Atlanta, Georgia, with over 200 foreign subsidiaries. The company has a market capitalization of 178.67B USD and an enterprise value of 193.97B USD (Isdell, N. & Beasley, 102). It has maintained competitiveness in the contemporary business environment due to its corporate sustainability program integrated in its business strategy. This paper presents a critical evaluation of how effectively the company is integrating sustainability issues in to business strategy. It also explains the specific reasons the company is adopting sustainability. The paper also highlights some failures experienced in maintaining a competitive sustainability strategy as well as an action plan to improve its performance. Coca-Cola Business Strategy Statement of Lo ng-Term Intent Coca-Cola Company has a long term intent for sustainability that is supported by the presence of the position of Chief Sustainability Officer since 2011, which has significantly contributed to its sustainability agenda with the theme dubbed ‘Live Positively’, which is focused on three pillars of people, society and environment (Lester & Tice, 59). The theme is accomplished through partnership with governments as well as non-governmental organizations. The sustainability efforts have been entrenched in all aspects of business, including the company’s affiliates and subsidiaries. Sustainability reports are published annually, which indicates the company’s commitment to its long-term intent (Jean et al, 82). To accomplish long-term sustainability, the company has set smart objectives such as promotion of healthy living, livelihood improvement in poor communities, empowerment of vulnerable groups that are shared among the business linkages. Redu ction of the calorie level in its beverages is aimed at addressing the health concerns of consumers with regards to high calories in the diet. Product differentiation has successfully led to the development of over 800 beverages that have little or no calories, such as Diet Coke (Allen, 8). Moreover, the company has strived to achieve a 9% reduction in calorie per portion globally. This strategy has positioned its products competitively by expanding the market share to new consumers who prefer low calorie drinks Further to promote healthy living, the company focuses on establishing a physical health and nutrition program in every nation where it has set up business (Webb, 61). The company recognizes the

Discuss the costs and benefits of this change Essay

Discuss the costs and benefits of this change - Essay Example Peripheral growth is practically always at lower densities than urban cores, which simply means that cities tend to become less dense as they grow. According to the UN, it is projected that in two decades from now the world’ urban population will have risen to 60%, representing almost five billion people. The mega rise in the urbanization level is mostly visible in the growth of the biggest cities (ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT 2005). Ironically, this process is on occasion accelerated by planning decision making. For example, the greenbelt movement in London that banned the extension of housing into the near the city’s periphery has resulted to a greater sprawl to far outside the principal urban area (PRASAD 2003). This has been the case since the 2nd World war thereby forcing commuters to travel longer distance and time to urban centers. Most of the world’s urban population and most of its largest cities are found in Asia, Africa and Latin America. The evolving urban form has also examined smaller urban areas. The dispersal pattern is evident there as well even in traditionally compact cities. For instance, Zurich has had all of its growth outside the core city since 1950. Low income cities such as Addis Ababa represents a pattern of urban expansion are not unlike that experienced in Cairo or Istabul (UNITED NATIONS HUMAN SETTLEMENTS PROGRAMME 2003). It is likely that urban centers will continue to expand as they grow larger, consistent with what might seems like the work of both market preferences and economic pressure for lower cost, more spacious housing. a growth of city is mainly driven by economic development and is characterized by a shift away from agrarian dominated economy to a more industrialized and service economy. Cities are sites of great prosperity and success in many areas, resulting to wealth creation and viable opportunities to many of

Construction Financial managemnt - Contracting managment Essay

Construction Financial managemnt - Contracting managment - Essay Example There are complex legal implications involved for both parties when entering a contract. There are a lot of foreign investors currently investing in Macau, as they belong to different nationalities, they do not hold adequate information about local laws of Macau. Therefore they have difficulties in entering into contacts with local businesses. The implications of entering into contracts with foreign nationals are a dilemma for local businesses as well. Adequate study into different contract practices can lead to a better understanding of business processes and difficulties faced in finalizing contracts. According to Davenport & Euher (2002), effective contract management can lead to improvements in both productivity and efficiency. Many business deals go sour because of ineffective contract management. Similarly foreign business is lost by local companies because they have slow processes of drawing out contracts. Therefore study of contract management practices can help us understand better ways of drawing out contracts that safeguard rights of local businessmen and do not drive away valuable business opportunities. Purely from the perspective of a foreign businessman research on contract management practices in Macau is invaluable. This can give them clues into what can be expected and legal implications of their actions. Effective knowledge of contract management can also give foreign businessmen a head start against competitors. The report will also recommend practices that should be adopted in the future to promote effective contract management. The aim of the research is to explore and identify the factors which are responsible for the rapid development of the contracting management in the Macau construction industry. A thoroughly review of literature and findings on the factors of the rapid development will be presented with recommendations on how to improve the implement of

Relativism and Morality Essay Example | Topics and Well Written Essays - 750 words - 2

Relativism and Morality - Essay Example Goodman presents a great challenge to the idea of relativism of morality. According to him, morality is relative but to some extent. However, some moral actions are universal and are independent of construct of human nature. One of the best examples of challenges of moral relativism is rape. It is undeniable that rape is morally wrong irrespective of what mirror one uses to analyze rape. Rape is not justifiable under any circumstance, it is simply wrong. Irrespective of any human construct, rape amounts to violation of human rights. Rape, whether it inflicts physical damage or not, violates the victim’s personhood (Goodman, 2010). It steals and destroys human dignity and sexuality. It foregoes all tenets of natural act of love often associated with sex and sexuality. Therefore, it is justified to argue that rape is universally immoral. This does not come by surprise considering the fact that rape has often been used to devalue, humiliate, and demoralize societies during the ti me of war (Jebreal & Lukes, 2011). Simply put, rape is simply wrong, totally. Another example that challenges the relativism of morality is the issue of terrorism. Terrorism is one of the most controversial topics to discuss. Supporters of terrorism and terrorism activities posit that the actions are justified and are meant for a greater good. However, it is plainly evident that terrorism targets the innocent people in the society. There are many avenues of solving all types of conflict without necessarily resulting to terrorism. Ironically, terrorists devalue the same values they claim to protect when executing terrorism acts (Goodman, 2010). Arguably, it is ironical to fight for human rights by killing people, it is simply not logical. For instance, the September 11 attack on World Trade Center caused more damage to the society than the good the perpetrators sought to achieve. Actually, besides killing many people and causing damage, the perpetrators, may have achieved nothing aft er all. Therefore, terrorism is immoral irrespective of any circumstance. Therefore, it can be concluded, safely, that terrorism is simply wrong, it is universally immoral. Although modern slavery is usually hidden from the public limelight, it serves as a good example of universally immoral acts. Slavery is the worst scenario of exploitation of human hood. Actually, it can be claimed that slavery is even worse than murder or genocide (Jebreal and Lukes, 2011). Whereas murder and genocide eliminates the victims from further suffering, slavery keeps the victims alive whilst exploiting them maximally (Goodman, 2010). Among the many forms of modern slavery, human trafficking for sexual exploitation is the most prevalent. Many girls and women are transported across many nations and taken to sex dens where they are sexually exploited until they are of no use. Accompanying sexual exploitation is drug abuse, crime, and violence (Goodman, 2010). Undeniably, there is no single person in the world who would want to go through such inhumane act. Therefore, modern slavery of any form is unacceptable in any society. This makes it safe to conclude that slavery is, universally, unacceptable. The most saddening and worrying issue both in the past and modern society is the act of genocide. Historically, genocide has been perpetrated among many societies across

Generally Accepted Accounting Principles Essay Example | Topics and Well Written Essays - 1500 words

Generally Accepted Accounting Principles - Essay Example Generally Accepted Accounting Principles It is the core responsibility of the board of directors to ensure that the company’s financial statements are honest. The auditors perform a check on these financial statements to ensure that they reflect the true and fair view of the respective organization. An audit tests the authenticity of the financial statements and their validity for use by the public. The internal users of these statements are the management and the board of directors while external users include; shareholders, investors, tax authorities, and the interested public. Therefore, all public listed organizations must make their financial statements accessible for all. Presenting the true and fair view of financial information has faced criticism from analysts due to the recent financial scandals. Disclosing financial statements is an activity subject to fraud and misconduct from the relevant bodies. Financial scandals arise from this disclosure as organizations tend to; misusing funds, overstating the value of organization assets, overstating revenues, understating expenses, or the underreporting the existence of liabilities. Financial scandals are often orchestrated by the organization’s officials, which include the board of directors, who, sometimes, tend to collude with the auditors. A board of directors is an independent body, either elected or appointed, to oversee the activities of an organization. A company’s board of directors must include individuals responsible for the functioning of the accounting department.

ETHICS Essay Example | Topics and Well Written Essays - 750 words - 3

ETHICS - Essay Example For instance, a consequentialist may at times compromise on lying to someone depending on the situation while a deontologist may not at anytime condone lying of any sort. The case is, however, different for a virtue ethicist, which puts into consideration on what the implication of telling or not telling a lie has on someone’s character (Aristotle 3). Consequently, for a virtue ethicist, the morality of lying is dependent on factors such as group or personal benefits and intentions. The Aristotelian virtue ethics will help deal with the morality dilemma of the invisible ring in a considerable number of ways. An individual while wearing the ring might be tempted to do certain things, voluntary actions. Aristotle explained that ethics is more practical than it is theoretical, therefore, the determinant of my responsibilities while wearing the ring, is my human nature (8). Prior to indulging in any action while wearing the ring, ethics virtue requires me to carry out a moral evaluation of any action presupposing the attributions and contributions of responsibility to other people. The actions that I decide to undertake should at all times be voluntary. Most importantly, the action that I choose to engage myself in while wearing the rings ought to result to giving me true happiness and satisfaction. I will make a deliberate decision on the moral dilemma of wearing the magical ring after I have weighed in my character and the Aristotelian virtue ethics. Should my ch aracter and the Aristotelian virtue ethics be compatible, I would wear the ring if not I would not wear the ring. Confucius social harmony ethics is also the Confucianism or Ruism that occasionally has the descriptions of a religion. Aristotle explained that the Confucian philosophy has shaped and inspired generations for hundreds of years, with its impacts evident in the people’s cultural structures and beliefs (5). The

Discuss the extent to which the Youth Justice system addresses the Essay

Discuss the extent to which the Youth Justice system addresses the problem of Youth Crime - Essay Example In US, property crimes are the most frequently committed crimes (Mungatana, 2001). Violent crimes happen when an individual threatens to harm, conspire to harm or attempts to harm someone (Finkelhor and Ormrod, 2001). Violent crimes involve the threat of force and include homicide, robbery or rape. The differences between crime and deviance are (a) crime is a violation of laws pertaining the land whereas deviance is a breach of social norms, (b) agents that control crime are judiciary and police whereas agents controlling deviance are fear of God and societal pressure, (c) society lack coercive power to control deviance while crime is checked using instruments of governments, (d) crime is criminal in nature while deviance can be non criminal or criminal, (e), most behaviors that initially were crimes are currently deviant behaviors, (f) infringement of law makes deviance behavior a crime and (d) deviance is not regarded as serious as a crime. Criminological theories that explain crime and deviance include psychological, biological and sociological perspectives. Biological perspective is a key approach when conducting psychological research and focuses on the notion that behaviors have a biological basis (wise GEEK. 2013). Sociological perspective is abroad way of viewing phenomena. The sociological perspective helps in understanding the individual’s behavior and provides insights about the surrounding world. Psychological perspective postulates that human behavior is the result of an individual’s experiences and ideas. This paper is a discussion on the extent to, which the youth justice system addresses the problem of youth crime. To aid in examination of the issues, various criminological perspective theories will be used and an in-depth evaluation of the historical process of youth justice system. The paper sides with biological perspective, which states that children are born criminals. Historically,

Langston Hughes and Alice Walker Essay Example for Free

Langston Hughes and Alice Walker Essay Langston Hughes’ Still Here and Dream Deferred are two poems depicting emotions driven by frustrations in life. These literary works may appear simple, but they both depict the social and political conditions during the time these poems were written. Langston Hughes, a renowned writer during the Harlem Renaissance, is famous for his works on social class and race relations in America. His poem Dream Deferred, as the title suggests, describes various detrimental effects frustration can bring to a person. Literary tools used were imagery, similes, and metaphors in question form to suggest these detrimental effects. In the poem, effects are described as the raisin in the sun, like a sore that festers, like a stinking rotten meat, and like a heavy load. The two poems by Langston both expressed the social and political conditions in his time and its implications to the lives of the African-Americans, then. During Langston’s time, African-American exercised limited rights that may have hindered them from attaining their dreams in life. Langston sees that this problem has caused great pain to the unfulfilled person and to the people surrounding him. The short story Everyday Use by Alice Walker, on the other hand, discusses how culture and heritage should be valued and recognized, specifically that of the African-Americans. Alice Walker, an American writer, like Langston, also writes about race and gender relations. Her short story illustrated the conflict in appreciating the African-American culture by presenting the redefined and the practical ways of doing this. The writer made use of the quilt as the representation of the culture and heritage of the African-American. The quilt, seen as the product of quilting, is said to be the refined way of seeing its worth while knowing the process of quilting represents the practical way and more meaningful way of appreciating the culture and heritage. The story suggests that heritage and culture should not be equated to tangible things and should be understood thoroughly to see its worth. Langston and Walker, through their works, showed how African-Americans feel and what their personal struggles are in two different scenarios. Indeed, their works never failed to provide inspiration to those who can relate. References: Hughes, L. (1951). Dream Deferred. Retrieved May 5, 2009, 2009, from http://www. poemhunter. com/i/ebooks/pdf/langston_hughes_2004_9. pdf Hughes, L. Still Here. Retrieved May 5, 2009, from http://www. poemhunter. com/i/ebooks/pdf/langston_hughes_2004_9. pdf Walker, A. (1973). Everyday Use. Retrieved May 5, 2009, from http://xroads. virginia. edu/~ug97/quilt/walker. html

Nike and Brand Loyalty

Nike and Brand Loyalty Nike is a great company which does worldwide marketing of high quality footwear, apparel, equipment, and accessory products. It is the largest seller of athletic footwear and athletic apparel in the world. Nike has been successful in building a brand image with its performance. From the early days, Nike has learnt the consumers need by listening to the need of athletes, sharing their true passion for running. When it comes to the brand loyalty, which is the consumer preference to buy a certain brand. According to (Tuominen, 1992) brand loyalty is nothing but the regular purchase of the same brand over time. According to the research 55% of the respondents stated that they were purchasing the same brand for the past 15 years. Consumers trust the brand and become loyal to the particular brand. This shows the brand loyalty of the consumers towards Nike. The survey results exemplify the loyalty of the brand. Most of the respondents are loyal with the specific branded products. Since years of time they have been buying the same brand because that specific brand has satisfied the consumers needs and has gained the credence in the brand name. The study also annotates the consumer preferences to buy the particular branded products over years. Some of the respondents stated that they have been purchasing Nike because the standards of quality are very high and comfort levels are very high. The elementary reason which the respondents say for buying the same brands for a long time is the perceived quality (Kalra Murthi, 2008). Perceived product quality is perhaps one of the most important constructs in marketing (Cronin Taylor, 1992). Undoubtedly, the belief that if the perceived quality is high it leads to frequent purchases which is the substratum of any business. It can be analysed from the research that when the respondents were asked to rank the characteristics from 1 to 8 as 1 being the lowest and 8 being the highest, which led them to choose Nike instead of any other brand, 25% of the respondents have ranked 8 for the characteristic quality. And the some of the comments made by the respondents are like Even though Nike is very expensive it has good quality and variety, the best quality I have ever seen is Nike. Nike has a very good quality in every of its products which cannot be seen in other brands which makes me to buy them. I buy the Nike products because of the quality. Quality is very good when compared with other brands. 38% of the respondents stated that Nike delivers the best quality when compared to other brands. This shows how consumers are associated with Nike in terms of quality. The brand association creates a positive attitude and feeling that makes a connection of the customer with the brand, especially when it comes to decision making. Marketers try to position their brands so that they are perceived by consumer to fit a distinctive niche in the marketplace a niche occupied by no other  product (Schiffman and Kanuk, 1994). Brand association is anything which is deep seated in customers mind about the brand. Brand associations are the attributes of brand which come into consumers mind when the brand is talked about. One of the respondent said that Nike has some uniqueness in it which makes me to purchase the products. Many of the consumers are associated with the Nike brand because of its variety, quality and its success. Even though brand association is formed on basis of the price at which the products (Aaker, 1991) are sold 3 to 4 respondents stated that even though Nike products are very expensive we purchase them for the quality and variety it has. Brand name plays an important role in the product sales and affects the consumers choice in selecting the products. The consumer is ready to pay excessive price if the brand name is paramount because they believe in the brand name (Marjit et al, 2007). During the survey 58% of the respondents replied that they consider the brand name when they go for shopping or when purchasing a product. The main reason for considering the brand name is that it provides the confidence and consumers feel more comfortable when they purchase the branded products in which they trust. Some brands are created in order to give consumers more experience than other brands. The most effective brand steals the consumers attention (Daryi, 2000). The results from the research illustrate the experience of the customer in buying the Nike brand. Generally consumers think of their past experience before purchasing the products. If they are satisfied with the product they will prefer to continue the purchase of same branded products. 55% of the respondents stated that they are purchasing the Nike brand for the past 15 years which shows their experience in purchasing the brand and 58% of the people are extremely satisfied with the quality of the Nike brand. If a consumers has a positive experience with the brand, it will help in developing the consumers trust in the company brand and will also have them as a loyal consumers. The results describe that the Nike brand have a strong space in consumers mind in terms of quality and uniqueness. It also shows that the consumers experie nce shows high consequence in their choice and buying decision. Brand awareness plays a vital role in consumers decision making process. Hoyer Brown (1990) say that people normally think to buy the brands they are familiar with and the brands on which they have confidence. 58% of the respondents stated that they choose the branded products because they are well associated with it and have good opinion on the particular branded products they buy. A brand to become successful, pricing strategy plays a vital role. Generally consumers compare one brand with the other with respect to price and quality. Daryi, 2000 says that if the price of product of their choice is more than the other branded product, consumers normally prefer the product which has lower price in the market. 6% of the respondents said that price is the factor which led them to choose Nike instead of any other brands. Due to the cost factor sometimes consumers may switch to other brands which replace the product which they need. Two of the respondents stated that even though the prices of Nike are very high when compared to other brands we purchase products of Nike because of the quality and varieties they offer. Further the results from the research shows that if the prices of the Nike products are little reduced there will be an increase in sales. This shows that the pricing strategy is very important for a company to survive in the market. By studying the customer behaviour, firms and organizations can be benefited by understanding some points like how consumers think, feel and decide to purchase which product to buy between lots of alternatives like brand and products available in the market, the factors which influence their buying decision. Consumer behaviour involves how the customers use the product as well as how they purchase the product. The overall study tells that the consumer behaviour is based on many factors like their buying behaviour, knowledge about the brand and some environmental factors like family, culture etc. During the research many things were observed regarding the consumer behaviour like frequency of purchase, their favourite brand, whether they consider brand into consideration when they purchase any product and how satisfied they are with the Nike product. It was observed that 29% of the respondents go for shopping once in a month and 28% of the respondents go twice in a month for shopping which depends upon their needs and their individual lifestyle. There was none of the respondents who said we never go for shopping and 10% of the consumers shop once in a year. Different consumers have different kinds of buying behaviour according to their needs and lifestyles. Only 13% of the respondents said that they dont buy the Nike products at all and 83% of the respondents stated that they purchase the Nike branded products. And the people who own the Nike items dont buy them frequently. Some of them buy once in a year and some of them once in a month. Some of them consider the quality, some of them design and some of them consider price which depends upon the mind-set of the individual. If marketers analyse the factors like price, quality, variety and brand name; they can influence purchase behaviour of a consumer.

Diaspora and Syal’s Anita and Me Essay -- Diaspora Syal Anita Me Essay

Diaspora and Syal’s Anita and Me Diaspora, a term used to describe the dispersion of a people from their original homeland, has become an increasingly pertinent topic of discussion in contemporary society. Nalini Natarajan in the essay â€Å"Reading Diaspora† argues that â€Å"the phenomenon of diasporic populations is by no means new, but its scale in the twentieth century is dramatic† (xiii). Natarajan also argues that the nature of contemporary diasporic experiences, due to the global reach of technology and media is significantly more complex and ambivalent than earlier diasporic experiences. Literary works have become a major source of knowledge about Diaspora and Mishra Sudesh, the author of the essay â€Å"From Sugar to Masala: Writing by the Indian Diaspora† calls for a clear distinction between the old (sugar) and new (masala) diasporic movements. Sudesh argues that the old diasporic movement is marked by the semi-voluntary flight of Indians to non-metropolitan plantation colonies such as Fiji and Trinidad while the new diasporic movement is the post-modern dispersal of all Indian classes to thriving metropolitan centers such as the United Kingdom, Canada and the United States. Sudesh claims that writers of the old diaspora tend to concentrate on the cracks within the experience while new diasporic writers tend to focus on â€Å"the liminal or threshold zone of intercutting subjectivities that define the experience of migrancy† (287). Sudesh places Meera Syal, the author of the novel Anita and Me, amongst the many writers of the new or masala Diasporas. Syal’s Anita and Me is a coming of age novel about a young girl, Meena, trying to cope with the inner and outer conflicts of a child of a minority culture facing both the temptati... ...h she may one day visit her parent’s homeland, India is not her home and neither is Britain. It is the space between these two countries, lifestyles, and cultures that has finally become her home. Works Cited Brah, Avtar. â€Å"Diaspora, Border and Transnational Identities.† Feminist Post-Colonial Theory. Ed. Reina Lewis and Sara Mills. New York: Routledge, 2003. Fludernik, Monica. Hybridity and Post-Colonialism. Germany: Stauffenburg and Veriag, 1998. Natarajan, Nalini. â€Å"Reading Diaspora.† Writers of the Indian Diaspora. Ed. Emmanual S. Nelson. Connecticut: Greenwich Press, 1993. Sudesh, Mishra. â€Å"From Sugar to Masala: Writing by the Indian Diaspora.† A History of Indian Literature in English. Ed. Arvind Krishna Melhotra. New York: Columbia University Press, 2003. Syal, Meera. Anita and Me. New York: The New Press, 1996.

Xenotransplantation Essay -- Medical Medicine essays

Xenotransplantation Introduction According to Webster's Dictionary, a doctor is one skilled or specializing in healing arts. However, what is entailed in these "healing arts" has expanded time and time again over the course of history. At one point in time, to be a doctor was as simple as administering the right dose of a certain elixir, and then as time went on advances were made in the areas of antibiotics and other medicines, as well as in surgical arenas. Now we have come to a new age where doctors are pushing the boundaries of their capability far beyond anyone imagined they could. Since the first kidney transplant less than 40 years ago, a lot of innovations have been made in the world of organ transplantation and various forms of these procedures continue to be hot topics in today's society. Unfortunately, there are about 68,000 people awaiting a transplant of some sort at any given time and only about 20,000 a year actually receive them. In addition, the demand for transplants is increasing at a rate of 15% a year. It is statistics like this that continue to keep medical professionals striving for alternative methods of transplanting. This limited availability of human organs and tissues, coupled with recent technological advances, has increasingly led to the implantations of living cells from other species when human donors are not available, when a bridge organ is needed, or when animal cells may provide some sort of unique benefit. This is called xenotransplantation. Xenotransplantation is perhaps the most talked about area in the medical community today as it involves the loaded issue of cloning and gene mutation. Although a large portion of the material found on xenotransplantation focuses on the transpl... ...in a state of a free for all. We cannot let humans in legitimate need suffer just in case the public might think a certain way about the medical industry. However, there are certain cases when I think the medical industry does have an effect on society. For example, on the topic of human cloning, I say ban it. There is no real need to clone a person, sure it would be neat, but there isn't a need. Then there is xenotransplantation where there is a real need and you are actually able to save lives. In society we have an obligation to do what we can, within reason, to save the lives that can be saved under the guidance of skilled medical professionals who have made an oath to act ethically. We trust them with our lives, why not trust their opinions? Bibliography 1.www.ama-assn.org 2.www.diabetic.org> 3.www.encarta.msn.com 4.www.dukenews.duke.edu Xenotransplantation Essay -- Medical Medicine essays Xenotransplantation Introduction According to Webster's Dictionary, a doctor is one skilled or specializing in healing arts. However, what is entailed in these "healing arts" has expanded time and time again over the course of history. At one point in time, to be a doctor was as simple as administering the right dose of a certain elixir, and then as time went on advances were made in the areas of antibiotics and other medicines, as well as in surgical arenas. Now we have come to a new age where doctors are pushing the boundaries of their capability far beyond anyone imagined they could. Since the first kidney transplant less than 40 years ago, a lot of innovations have been made in the world of organ transplantation and various forms of these procedures continue to be hot topics in today's society. Unfortunately, there are about 68,000 people awaiting a transplant of some sort at any given time and only about 20,000 a year actually receive them. In addition, the demand for transplants is increasing at a rate of 15% a year. It is statistics like this that continue to keep medical professionals striving for alternative methods of transplanting. This limited availability of human organs and tissues, coupled with recent technological advances, has increasingly led to the implantations of living cells from other species when human donors are not available, when a bridge organ is needed, or when animal cells may provide some sort of unique benefit. This is called xenotransplantation. Xenotransplantation is perhaps the most talked about area in the medical community today as it involves the loaded issue of cloning and gene mutation. Although a large portion of the material found on xenotransplantation focuses on the transpl... ...in a state of a free for all. We cannot let humans in legitimate need suffer just in case the public might think a certain way about the medical industry. However, there are certain cases when I think the medical industry does have an effect on society. For example, on the topic of human cloning, I say ban it. There is no real need to clone a person, sure it would be neat, but there isn't a need. Then there is xenotransplantation where there is a real need and you are actually able to save lives. In society we have an obligation to do what we can, within reason, to save the lives that can be saved under the guidance of skilled medical professionals who have made an oath to act ethically. We trust them with our lives, why not trust their opinions? Bibliography 1.www.ama-assn.org 2.www.diabetic.org> 3.www.encarta.msn.com 4.www.dukenews.duke.edu

Essay --

Paul’s first contact with a major center of slavery may have been in the city of Tyre. Groups of Gentile slave of both sexes from Syria and beyond came to Jerusalem through Tyre’s slave-market. He passed through Tyre on his way to Jerusalem. Paul went on to Judea and Jerusalem. In Judea and Jerusalem, Paul undoubtedly saw many slaves working in a wide variety of activities, including positions of high responsibility in the court of Herod and the families of high priest. Slaves varied place to place which determined the slavery population and gender. Around Jerusalem itself it seemed to have been no industries requiring of slaves nor many rural estates which used slave-labor in large numbers. Within the city Paul saw great number of domestic and civil slaves, both Jews and Gentile. One of the places Paul visited was Tarsus. In Tarsus where Paul was born was mostly woman since the type of work was mostly linen weaving, dyeing, leather cutting, and carpentry. Paul travelled from Tarsus to Corinth and saw many different types of slaves on this journey. From Tarsus, Paul continued on to Corinth. In Jerusalem as well as in Corinth, Paul saw slaves whose special abilities made it favorable to their owners to rent them by the day or by contract. In short Paul, was already acquainted with slavery before he left Jerusalem. When Paul traveled Asia Minor he saw an increasingly large slave population in the cities where the total of the slave population may have been about one third of the entire body of residents. In Ephesus slaves were involved in the widest thinkable range of activities, including working in the local wholesale and distributing agencies and managing retail stores. Very commonly, people were engaged in manufacturing, dis... ...hrough the imagery of slavery. b. Philemon, Letter to- written between 58AD and 60AD while Paul was in Roman prison. i. The letter was written to Philemon, who was a wealthy Gentile Christian in Colossae who became a believer a believer under Paul’s ministry (philem 19) ii. The heart of the letter centers upon Onesimus, Philemon’s slave who somehow wronged his master (philem 18), made his way to Paul in prison (philem 9), was converted (philem 10), and became a useful partners (philem 11, 13) But under the existing laws governing slaver, Paul knows that Onesimus must be returned to his rightful owner. Paul implores Philemon not only to receive (philem 17, forgive (philem 18: see Forgiveness) and acknowledge Onesimus’ new status as a fellow believer (philem 16), but to relinquish all claims upon Onesimus so that he can continue serving with Paul. (Philem 13, 21).

Rainy Days

Rainy Days Essay By Taylor Chance 11/20/13 Rainy days are wonderful to me. Sometimes they can be a hassle but I still love them. The only time I usually have rainy days is when it is July though. Rainy days are awesome to me sense I can do a lot of things in my own house. The reasons why I like rainy days mainly is because I can sing, listen to music, relax, and eat comforting food. First of all, the reason I like rainy days is because I love to sing.During my rainy days sense the air is usually moist and the temperature is usually cold, it is my favorite time to practice. The climate actually helps my voice by making it very moist instead of dry. If I sing with a dry throat, it will damage my vocal chords and it would also damage my tonsils since I would be straining my voice. So I like to play it on the safe side and practice the most on rainy days. Nonetheless, I love to listen to music on rainy days. I mostly listen to sad or calm music because it relaxes me and brings out my emo tions.It gets even better when I look out the window and I see the gloomy, wispy, and foggy roads and the grasshoppers, birds, and squirrels take cover under big, green trees or leaves with dew from the rain on them as I see the whitish, greyish rain splatter all over the place. My favorite song that I like to listen to most is called â€Å"How to Avoid the Sun† by Bi Rain; it is one of the most beautiful songs I’ve heard or at least one of the nicest songs I’ve listened to.Music also makes me realize new things and wonder about the world especially when it is raining. Another reason is that I love to relax during rainy days. Hearing the pitter patter of the raindrops going on the ground while there is loud thunder as little cool, white or yellow strikes in the sky that looks like a crack in the dark, grey clouds called lightening flash all over the place. I could just flop down on my bed and cuddle under my warm, soft blankets to be nice, cozy, and comfy.Anothe r thing I like to do is take a nap to the sounds of the rain or daydream. It makes me feel like it is winter or something because the cold temperature also relaxes me. Finally, the last reason I love rainy days is because I can eat as much fattening food as I want. Ice cream, hot chocolate, tea, you name it and I will eat it. Eating is one of my favorite things to do even though I do not eat a lot. These are my comfort foods during rainy days to also help me relax.The taste of the creamy, doughy ice cream tickles my taste buds and gives me a brain freeze sense I eat too fast because cookie dough ice cream is my favorite; the hot chocolate is sweet, warm, and it’s warmth makes me feel nice and cozy; and my tea is one of my favorites even though it is healthy. I usually drink tea warm and unsweetened because I try to stay skinny at the same time and my favorite tea is either Darjeeling or Tao: lemon grass and green tea but, these are the reasons why I love rainy days.

George W. Bush and Darth Vader Essay

More often than not when comparing two characters, whether one be real and the other fictional, we come up with both similarities and differences between them. Seldom however do these similarities and differences between a fictional character and a person from the real world become so glaring that such comparison consequentially provide a substantial realization. One of such seldom case is the comparison of George W. Bush and Darth Vader. This paper will venture on comparing both characters and at the end provide a realization of such comparison. The two mentioned personalities need no introduction hearing these names will immediately give us an image of them in our heads. George W. Bush is the current president of the United States. Darth Vader on the other hand is the popular character in the Star Wars movies. On first instance it may seem that a comparison between these two personalities is absurd. This paper however will show us that such comparison is not without realization. It is submitted that on rare occasions seemingly trivial things such as comparison of Bush and Vader can in fact provide us with a realization far better than any other concept we have. To outline this paper will proceed on first stressing the similarities of both characters, then proceed with its differences and eventually state the realizations made through the conclusion Their Similarities Leaders The most obvious similarity between Vader and Bush is that they are both leaders. Leaders in their own respect Bush lead a nation and Vader leads an army. More worth noting in this similarity is not only the fact that both are leaders but the fact that both have the same way of leading. Vader and Bush exercise an attitude of strength in leadership that they do not think of casualties they however have the end in mind. Like the war in Iraq started by George W. Bush he was fearless in proceeding with such war even if he knew what it would cost. His ratings of popularity went down and the economy of his nation went down with it. Whenever one comes to war inevitably lives are put on the line. Bush was not hesitant in outing young military soldier’s lives on the line in order for him to achieve his goal and win his war on Iraq. The same ideology is shared by Darth Vader. Darth Vader always has a goal or a mission to accomplish. The ruthless use of his army to achieve his directives are clearly gleaned within his personality. In this type of leading we find the similarity between George W. Bush and Darth Vader. They both seem to share the ideology that making sacrifices in order to achieve a goal is necessary. They also have utter disregard for the cost and the consequences as long as they achieve this goal this is their way of leading. This is the kind of leading we see in the Star Wars Movies by Darth Vader and the kind of leading we see in America by George W. Bush. It is therefore submitted that because they have the same kind of ideology of leadership the result of their leadership hypothetically are the same. The end of Darth Vader has already been seen this type of leadership resulted in failure. The present administration of Bush has not yet ended but the seeming similarity of leadership ideology with Darth Vader can provide us with a reasonable conclusion that the administration of Bush will end in failure. The Saga Journal as proof of Vader’s leadership provides: â€Å"George Lucas has succeeded in creating one of the greatest cautionary tales for the aspiring leader in his portrayal of Darth Vader’s devastating reign of terror. Darth Vader embodies traits that make most contemporary leadership scholars cringe. † (Cited in: Michelle Drum, The Saga Journal) Perceived as Villains Another similarity between these two personalities is that many of us perceive them as villains. Villains in their own right majority of the people see both George W. Bush and Darth Vader as villains. Darth Vader very much like George W. Bush were not always perceived as Villains. They were first considered as heroes. George W. Bush could not have been president if the people did not think of him as a hero. He won the election two times. This is only proof that before George W. Bush was perceived as a villain he was considered as a hero. The same is true for Darth Vader. Darth Vader was not immediately Darth Vader before his transition to such character. He was the young and promising Anakin Skywalker his views were moral and he had a good sense of justice. This however changed because of the circumstances as provided in the movie. This only means that sometimes the famous quote in the batman movie might be true sometimes we see ourselves a hero long enough to become the villain. This is the similar circumstance of both Bush and Vader. In one of the articles of the National News it provided the perception of Bush being a villain as it said: â€Å"According to an Associated Press-AOL News poll, President Bush is both the number one villain and the number one hero of 2006. † (cited in: Two Sided Coin for Bush: Villain and Hero By Cathy Gill) Powerful The final similarity this paper will provide from all the similarities of these two characters is their power. There is no doubt that both George W. Bush and Darth Vader are very much powerful in every sense of the word. George W. Bush being the President of the United States of America and Darth Vader being the leader of the imperial army. Vader being perceived as powerful in an article in USA Today as it said â€Å"Not only is Vader powerful, he’s sexy, says David Prowse, who appears as Vader in the first three films and has made thousands of appearances as Vader in costume. † (Cited in: Breathing Life into Vader by Mike Snider) Their Differences Their Rise to Power Though it is granted that both George Bush and Darth Vader are powerful they however differ in the manner of their rise to power. Darth Vader used pure brute force in order to be the leader of the imperial army. He had to lean to the dark side in order to achieve this goal. George Bush on the other hand rose into power through the mandate of the American people. Bush rose into power because of his will and the will of the people. Darth Vader on the other hand had to search and conquer this power by himself. This difference in their rise of power gives us an insight on how they held this power. Darth Vader could hold his power until he wished to abandon it. Bush on the other hand is bound by the limits of mandate given to him. He can only have the power of being a chief executive according to the period of time given to him. This gives us an insight on why Bush tries his best to stay in power while Vader needlessly and calmly enjoys his power. This is because Vader’s power is not bound by any limits. Vader Quick on His Feet, Bush Not so Much Darth Vader even as a youngster known to be Anakin Skywalker has always been quick on his feet. His reflexes during his time were comparable to no one. Bush on the other hand has admitted that he might not be as quick on his feet than most people. This is reflected on the way Darth Vader and President Bush makes decisions. Darth Vader is ruthless and quick on making decisions. President Bush has apparently a considerable amount of thinking time before he can make a decision. This spells a very different effect of their leadership. Darth Vader being quick on his feet can easily command his subordinates and they follow him without question. The delay on the decision making however of President Bush spells a different story because of such his subordinates may not follow him right away and might even question his decisions. Bush Democracy, Vader Dictatorship The most important difference between these two personalities however lie in the fact that Bush leads through a democratic structure while Vader in every sense of the word is a dictator. This brings us to the question which kind of structure is more effective is it the democratic structure or the dictatorship? Dictatorship brings obedience, order and an unquestionable authority. Democracy however gives freedom for every individual. It is submitted that both structures have their advantages and disadvantages. It is further submitted however that ruling a democratic structure like the task of President Bush is much more difficult than ruling in a dictatorship like Darth Vader. In an article in the LA Times President Bush advocated this democracy as the article said: â€Å"President Bush made good Thursday on his inaugural vow to push for democracy around the world. † (Cited in: Bush Democracy Vows May Take Time to Bear Fruit by: Sonni Efron) Conclusion The similarities and the differences between the two personalities having been discussed we now proceed to the realizations this paper has to offer. George Bush and Darth Vader are two very different personalities. In fact one lives in the real world while one finds existence in a fictional movie. They are both leaders, they are both powerful and they are both perceived by many as leaders. On the other hand they differ on their rise to power, quickness in decisions and the structure where they lead. The most important thing we have to realize out of this comparison is the simple fact that Darth Vader’s story has already been told while George Bush’s story is still unraveling. This only means that we can learn from what happened to Darth Vader and necessarily imbue it with the unraveling of the story of George Bush. This will give us a reasonable conclusion on how George Bush’s story will end. The relevance of knowing how George Bush’s story will end is that if we are aware of the end then we can prepare for this end that we foresee. Works Cited †¢ Michelle Drum, The Saga Journal †¢ Two Sided Coin for Bush: Villain and Hero By Cathy Gill, December 29, 2006 †¢ Breathing Life into Vader by Mike Snider, April 22, 2005 †¢ Bush Democracy Vows May Take Time to Bear Fruit by: Sonni Efron, February 25, 2005

Renting Versus Buying a Home

Renting versus buying a home, what are the pros and cons? I: In todays’ economy, renting is a better option for some families. With the downfall of the economy and the loss of so many jobs, renting a home is a less expensive way for some individuals. Either families had to sell or foreclosure was the only option they had when the economy took the downward turn. Therefore, renting a home became the most convenient option available to those families hit hard from the economic change. One of the most important ideas to keep in mind when looking for a new home is, is this a suitable place.They always have to think about, where the kids will go to school, is this neighborhood safe, and most important will they be happy living here. There are some positive notes to renting versus buying a home. However, there are some cons also. II: The pros to renting a home can be positive. The cost to renting a home is typically less expensive than buying a home. Their monthly rent is less expens ive than mortgage payments, and they will not have to pay any property taxes. Property taxes will be the property owners’ expense.They will also have the ease of moving. If they choose to move, they will not have to worry about having to sell their home. If they sign a lease, they can move after their lease has expired. One other pro to renting can be the fact that they will never have to worry about paying for any maintenance or repairs. This will be the property owners’ expenses as long as the tenant was not neglectful and caused any of the problems. The security deposit that they pay upon moving in is what takes care of things that may have happened while living in the home.This is where the property owner will subtract monies when renter moves out for wear on the home. III: There are always cons to renting versus buying a home. When renting a home they will not have any equity in the home. They are paying for something that they will never own. Some people feel tha t when they rent they are just throwing away money or just helping the property owner buy their property. This is true as this is typically, why people buy homes. They make the mortgage payments from their renters but it is also their means of making money also.Property owners are their own bosses and some do not have normal jobs, this is their means of supporting their families. Renters also have to face that there can be rental increases also. They may sign a lease but when the lease expires, the property owner may choose to increase the rent. One other con to renting is the restrictions that property owners may place. This can be whether they can have pets, paint the walls a different color, or make any changes to the dwelling in which they are living without prior consent from the property owner.The positive to all of this â€Å"That renting is a better way of living in today’s economy. † Yes, there are some positives and negatives but the positives with renting ou tweigh the negatives. Most property owners will help renters with things that will make them more comfortable but within reason. The renters just need to have an open mind and talk to the owners. Most property owners will bend as long as the tenants talk to them in advance and are willing to pay for things such as painting an inside wall to a different color, or planting things that will make the place more pleasing.Things like this will only increase the value of the home, and if the property owner does not have to pay for it, then they are more than likely to allow something’s within reason. I choose this type of outline because it was a more professional layout. I felt it had an easier feel to it and was a nice layout. I was able to use this outline and still get most of my material in. I also was able to have my topic sentences stated clear, and with all the supporting points in the proper places. This to me was a better outline to follow.

Inf 103 Week 2 Assignment 1

1. What input/output devices will I be using in the next one to three years? The input devices I will be using most in the next 1 to 3 years will be my laptop. my smart phone and, my tablet. The output devices I will use will be my printer, mouse and speakers. These devices have become a big part of my everyday life. I use all of them daily and could not imagine my life without them at this point. 2. Features, components and form factors that will be prominent and important?I plan on becoming more familiar with both flash drives for storing my school work and external hard drives for backing up all of my documents and pictures god forbid anything ever happens to my computer. These are components that I have not used before but I have been working with a friend that has a great deal of computer tech experience and she is teaching me the basics. 3. Applications that I plan on using in the coming years? ——————————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Some applications that my computer has been most familiar with are I Tunes, Skype, and Microsoft word.In the next few years I plan on learning much more about application available to me. I will be learning how to better use my Microsoft office that I just purchased. I also want to learn how use both excel and power point. 4. Devices that have changed my life The devise that has changed my life most has been my smart phone. Over the last few years I have really learned how to use it well. I have some amazing applications on it that help me to monitor my calorie intake, share photos with friends and even take my pulse!It is crazy how a phone can actually help you keep track of your health and monitor vitals. The only risk I see in it would be texting and driving. I do my best to never do that. I wanted to display to you my knowledge of Microsoft Word. I hope that this is what you were looking for! Thanks- Kristin I wanted to display to yo u my knowledge of Microsoft Word. I hope that this is what you were looking for! Thanks- Kristin *Sample Chart- Has no relation to the discussion. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | * *Sample Table- Has no relation to the discussion.

The Phonology and Semantics of the English language Essay

The Phonology and Semantics of the English language - Essay Example Phonetics  is the production of speech sounds by humans, often without former knowledge of the language being spoken. While  Phonology  is the study of  patterns  of sounds, mainly different sound patterns in different languages, or within a language, different patterns of sounds of an alphabet in different positions in words etc. Phonetics is the base for phonological analysis. Some linguistics include phonetic within the study of phonology. Phonology studies sounds at a particular stage in the development of the language to determine the sound patterns that can occur (Phonology, 2011). International Phonetic Alphabet (IPA) is an alphabetic system of  phonetic notation, primarily based on the  Latin alphabet. International Phonetic Association devised it as a standardized representation of the sounds of spoken language i.e. a system to transcribe the sounds of speech, independent of any particular language and valid for all languages. The IPA represents just those qualities of speech that are characteristic of  spoken language: intonation, phonemes, the separation of syllables and words. International Phonetic Alphabet system is used in dictionaries to specify the pronunciation of words, as foundation for creating writing systems for previously unwritten language, by non-native speakers of English and teachers (IPA, 2011). Phonology is the base of written and spoken language. Without a standard sound pattern to letters symbolizing sound, we would be making mere utterances, just like we hear animals, which our fellow human beings will not be able to understand or interpret. After listening to the audio clip, I interpreted that the speaker is of Korean accent. Korean natives tend to use Korean ‘sound’ system while speaking English. Korean and English sound rules are quite different. Some of these differences do not have much impact but others can interfere greatly with one’s ability to communicate (APC, n.d). At times, it happens that the

Human Resource Management in International Organizations Essay

Human Resource Management in International Organizations - Essay Example In fact now a debate has started whether the concept of 'managing diversity; forms an alternative to 'equal opportunities' based on gender bias. In the UK, human resource practitioners and academics alike are becoming more aware of the emergence of managing diversity. There is now a view that, after twenty years of the ' stick' of legal compliance (which has achieved little), the 'carrot' of underpinning the business case for equal opportunities will perhaps achieve more (Dickens 1994). Thomas1 (2000) argues that, with the growing number of mergers and acquisitions, workforce diversity will become more of a priority for organizations and, therefore, in the future, people will become clearer on what diversity is and how to manage it. The business case for managing diversity therefore offers a way to operate equal opportunities as a strategic issue, a core value linked to organizational competitiveness (Dickens 1994). Diversity not only comes in the form of culture and values, but it also consists of several other visible and non-visible factors, which include personal characteristics such as sex, race, age, background, culture, disability, personality and work-style. Harnessing these differences is bound to create a productive environment in which everybody feels valued, their talents are fully utilized and organizational goals are met. Therefore, the way to place this on the corporate agenda is to see the concepts as providing both tangible as well as intangible benefits, besides being socially and morally right. Considering these factors, the underlying philosophy of managing diversity tends to imply that an organization can gain massive competitive advantage, resulting in enhanced performance with the help of a satisfied human capital. It rests on the premise that the organization will be able to serve increasingly diverse customers, meet increasingly complex business and management problems by actively seeking and managing a diverse workforce (Stephenson and Lewis 1996; Cox 1991). In the era of globalization, when MNCs prefer to take advantage of multi-location facilities, lower costs of production, expertise from the world over, diversity is bound to be there at the workplace. It is for the organization to manage the diversity by recognizing, appreciating, valuing, encouraging and utilizing the unique talents and contributions of individuals from across a wider spectrum of society. But circumstances sometimes create peculiar conditions which brings to the fore the inherent weaknesses prevalent in our society. There are rules and regulations which provide broad guidelines for keeping a delicate balance in dealing with such matters so that mutual harmony is maintained amongst the workforce. The guiding principle behind this thought is that the world is a rich and diverse place, full of interesting cultures and people who should be treated with respect. Skirmishes arising out of 'discriminatory' behavior often result in tensions amongst colleagues. Though there are federal laws in place, but it is the human character and nature which has to

Course Design Essay Example | Topics and Well Written Essays - 1500 words

Course Design - Essay Example According to Iwasiw, Goldenberg & Andrusyszyn (2009), curriculum development in nursing education is characterized by ‘interaction, cooperation, change, and possibility conflict, †¦Ã¢â‚¬ ¦..and values of stakeholders’ (Chapter 1, n.p). Wound care management is a hot topic which requires special attention in nurses training. So a program in this would be very useful. Foot care management is providing education and training on proper foot care like foot massaging, trimming toe nails, identifying circulatory disorders etc. All these require expertise. So a course on foot care management is essential. These three areas are in need of experienced man power. So training courses in the above said departments is a necessity. I. SANE Course A. Course Design A course on Sexual assault nursing examination is important as the trauma of a victim is so intense. A four weeks long SANE course should follow a student centered approach with maximum interaction from the part of the st udent. In addition to the interactive class room sessions the learner should get active clinical practice making the learner competent in sexual assault practice. The learner should be trained in psychological principles to deal with the emotional state of the patient. The class size of 8 students and well trained faculty members makes the course interactive and interesting. Clinical practice sessions and visits to crime lab and crisis centers give the students enough practical exposure. 1. Course Description. This four-week course offers didactic and clinical training for Registered Nurses to conduct a comprehensive sexual assault medical forensic examination and to testify in court on that exam if called. This course should train the nurse in advanced physical assessment skills like emergency care, critical care and maternal child health care. The training they require should meet the requirement of the community they serve as each community varies in the mode of SANE practice. It varies according to the type of patient they handle like adult, adolescent and pediatric. A SANE is trained to work with a multidisciplinary population of professionals like advocates, law enforcement, forensic experts and legal professionals. So training in a collaborative learning environment is a criterion in SANE training. This course provides further knowledge in topics such as forensic code of ethics, extensive forensic examination, and documentation of injuries, collection of forensic samples and its management, testifying legal proceedings, giving emotional support to the victims. 2. Goal. The goal of this course is to mold a registered nurse to a professional trained in clinical preparation and forensic care of a patient who has experienced sexual assault. 3. Objectives. After four weeks of the course; 3.1. The participants will be able to discuss medical forensic history and dynamics of sexual assault 3.2. The participants will be able to describe and give examples of wha t to document, how to document and management of forensic samples 3.3 The participants will be able to demonstrate or show how to testify in a mock trial and do the GYN exam 3.4. The participants will be able to compare and contrast/ analyze different assault situations. 3.5. The participants will be able to explain/summarize forensic code of ethics 3.6. The participant develops skill in physical examination of the person who has undergone sexual assault 3.7. The

Language acquisition by a bilingual child Essay

Language acquisition by a bilingual child - Essay Example Of concern to this paper is vocabulary acquisition in bilingual children and the impact that various factors have in determining children’s proficiency in their two languages. While little research exists in this area, a few researchers have since conducted research and came up with interesting results on the role these factors play in their children’s language development. It is also very important to compare the bilingual children with those from the monolingual families to see the extent of vocabulary acquisition of the two, though researches have since indicated that the language scores in bilingual children are lower than the scores of those from monolingual homes (Altarriba & Heredia, 2011, p.170). This calls for more studies so as to know the exact factors that contribute to this difference. In their article, Quiroz et al., (2010) summarise their study findings on the impacts of a mother on the learning outcomes of their children, as regards to mastering the vocabularies of the different languages. The study was conducted mainly to examine the various home factors affecting language acquisition of children of 4-5 years old, in bilingual families. Another question of this research involved the impact of the mother-child book sharing activity in bilingual families, and how it compares with that of the monolingual families. Since this study used Latin American kids from families who also used English as their other langiage, it also endeavoured to find out whether the Spanish vocabulary input also impacted the English vocabulary outcomes. The participants of this study were 250 Spanish-Speaking children. Family samples were from three communities living in Maryland and Massachusetts. A comparison sample comprised 150 children drawn from families living in Puerto Rico. The researchers made sure that the children participated came from families where at least Spanish was one of the languages spoken in the

Report format- new product - UV protector spray for Billabong Company Essay

Report format- new product - UV protector spray for Billabong Company in Australia - Essay Example Billabong is an international clothing and accessories company based in Australia. The company operates in several overseas locations and primarily focuses on beachwear and wetsuits for both male and female customers. The company owns several brands such as RVCA, Element, Von Zipper, Xcel, etc (Billabong, 2015). The environmental analysis of the Australian market of beachwear and beach accessories suggests that it is capable of supporting the growth of the industry. The environment of Australia is relatively stable and attracts many tourists from overseas locations to enjoy Australian beaches. The stable political environment also suggests that there are no internal conflicts that may affect the business operations of the company. The stable economic condition of Australia indicates that the customers have the necessary disposable income to purchase the company’s products. Moreover, the social construct of Australia also reflects that people prefer to visit the nearest beaches and enjoy surfing in the sea (CIA, 2015). Thus, the customer base of beach wear and wetsuits is quite huge. The target customers of the company are mostly the young population who prefer visiting beaches and wear fashionable and trendy beach wear and accessories. The company has targeted the customers based on their age group, which mostly ranges between 15-35 years. The company caters its products to the upper middle class of society, who bears both the necessary disposable income and mentality to engage in leisure activities such as hanging out on a beach with friends. The marketing goal of the company is to increase its product portfolio so as to increase the customer footfall and improve its revenue generation and brand equity. This will be achieved by introducing a new product: UV protector spray. The marketing goals involving the new product launch will involve new promotional activities

MIS 2200 Essay Example | Topics and Well Written Essays - 250 words - 1

MIS 2200 - Essay Example It would help them to be equipped with advancing knowledge and skills so that they can better meet the organizational goals and objectives. Another very critical issue is that of our organizational culture which promotes cross cultural understanding and high ethical considerations within work environment. These are important factors for creating value based credibility amongst all our stakeholders. At the same time, it also helps to develop mutual respect and understanding and promotes effective communication to resolve workplace conflicts, if any. Shared goals and collective responsibility are important ingredients that significantly contribute to higher performance. The facilitating platform of continuous learning through system resources and external exigencies are major elements that help create benchmark for improved outcome. Indeed, we believe in empowering workers with knowledge and understanding so they can make decisions based on informed choices. Last but not the least important are the entrepreneurial initiatives of the workers which add value to the organizational visions and goals. The effort of the workers towards continuous improvement through constant learning and creative input is intrinsic to the organizational output and success. We hope that each of you will continue to contribute towards creating highly credible image of the organization amongst all our

Knowing Your Audience Paper and Communiation Release Essay

Knowing Your Audience Paper and Communiation Release - Essay Example Immediately rescue efforts began, but two days later, another shaft collapsed halting the rescue operation of the crews for many hours. Indeed, in such a situation, the company would need to be more cautious in how the world is notified of the incidence (Lusted, 2012). Basically, there are two ways in which the company would be expected to communicate information. The first being directed to the families of the workers trapped, the second to the other employees and finally, to the press. Those chosen to relay the information would be expected to be more careful so as to keep the goodwill of the company unaffected while ensuring that all the information is truthfully and accurately conveyed (Lundgren and McMakin, 2011). This may be achieved by knowing the potential needs of the families of the miners and that of the company’s employees. In this respect, the family members need consolation and the assurance that the company did its best to help save lives and prevent further losses. The employees need the assurance that the company is concerned about their safety and welfare. The potential needs of the families of trapped miners in receiving a message concerning this incident would include among other things a detailed information of any potential dangers to the trapped miners, clear steps the company is taking with actual details and times, in order to convince the families that no opportunity or expense is being spared by the company to rescue their loved ones. It is also critical at the onset of the disaster to provide information relating to the identities and number of miners trapped (Lundgren and McMakin, 2011). The potential needs of employees of the company in receiving the message about this incidence would include knowledge of the identity, the number of colleagues trapped, and the efforts being made by the company in an attempt to save their tapped colleagues.

Christian environment Essay Example for Free

Christian environment Essay â€Å"Today’s Stock market dropped 5%, unemployment rate reaching 10%, Gross Domestic Products dropped for the sixth month in a row. † This economic crisis happened in South Korea in 1999. For sure it was a big trouble for those who lost the job they thought will be their permanent job, like a government owned financial company which I worked for. I witnessed many employees laid off and they were unable to find a new job for a long time due to the lack of technical skills. This event got me thinking of changing my career. My job as an investment bank teller, was very simple and was being replaced by machine. I quit my banking job and started to study in America in 2000. Everything from language to culture was hard for me to adapt but the dream of finding a meaningful career for the rest of my life was a motivation enough to keep me going. Fortunately, I met a good Christian family who introduced me to nursing and it was so attractive to me. First it is its need to solve common societal issues as caring for aging population and Second I thought nursing always needed human touch. One of the new cultures I have observed while living in America is the stress on personal right. Most of the time I hear how important it is to speak up for your own right or people will intimidate or rip you off. I might be wrong because I am an immigrant as I don’t fully understand American society, but can you imagine I never used to speak up for my own interest in a group of people working together? I had to leave my own interest and think about others and the whole organizations. That is how I was taught at home and school in Korea and I learned that practicing these values, altruism and respecting wholeness, brings more joy than loss to my life. Moral Re Armament; was a name of group activity that I was involved in high school. From this group activity,I found myself volunteering for the community. We learned dancing and songs and performed at elderly care centers and orphanages. We visited them with food, helped them clean and played with them regularly. For me it was heart breaking to see how people could be lonely and living in a poor condition. However, these experiences opened my eyes to the world surrounding me as I had thought that I was the poor and the unfortunate one by not having both parents. I started to appreciate the little things such as living in a home, seeing my family each day and laughing with my friends. Most important of all that I learned was extending my hands to those who need help and knowing that there are people in need of help. The reason I chose Loma Linda University Nursing School is because of its Christian environment. I used to believe there was some power handling world beyond human’ limitation, I learned it was God’s hands. Nine years ago when I arrived in America , I needed help desperately, I went to a Korean church. In there I found God’s existence and saw people living as Christians. For me becoming a nurse wouldnt be possible if there’s no God’s intervention. I have now decided to step towards new nursing knowledge. I believe a good nurse needs to have humbleness, compassion and caring mind for the sick like what we were taught by Jesus. These Christian perspectives in nursing education at Loma Linda University will play an important role in my career to become a good nurse caring for aging population.

Impact of Employee Retention Essay Example for Free

Impact of Employee Retention Essay Griffeth Hom (2001) have argued that employee turnover is assuming crisis proportions for many employers who struggle to retain people in the tightest labour market. Griffeth Hom (2001, Pg 1) 52% of companies report that their turnover is increasing and quit rates are running high of 1.1% a month.† Turnover can be a real problem in many organisations. Companies spend a great deal of time and money recruiting and training employees and the cost of replacing staff members lost through turnover are great. The monetary cost of replacing one employee is generally estimated to range from 50 percent to 200 percent of the annual salary for the position, and may even be higher in very specialized fields. Furthermore, poor employee retention can have a negative impact on workplace productivity, job satisfaction, and also on the overall morale of the organisation. It is proven that a high turnover percentage can cost employers a great deal of financial distress. Depending on the size of the company, to many employers it can make the difference in staying or going out of business. Phillips (2003,Pg 4) noted that, â€Å"of late employee retention has captured the attention of the business, financial, and executive community as a critically important strategic issue that can have a dramatic effect on productivity and profits.† Cascio, 2000 and Johnson,1995 cited in Griffeth Hom, Retaining Valued Employees (2001), are of the opinion that, human resources professionals and researchers project that the cost of one turnover incidence ranges from between 93% to 200% of a leavers salary, depending on his or her skill and level of job responsibility. Labour turnover has a negative impact on the organizations. Although every manager and team member is aware of problems associated with high turnover, a review of its foremost consequences puts employee retention in the appropriate perspective. Patricia (2002, pg 4, 5) noted that â€Å"employee turnover has a serious impact on organisations. Firstly high financial costs, which is both in terms of direct and indirect costs and the performance of companies has been inhibited in many ways by high turnover rates. Sometimes the costs alone causes turnover to become a critical strategic issue. Secondly, in terms of survival as an issue, where in a tight labour market in which the company depends on having employees with critical skills, recruiting and retaining the appropriate talent can determine the success or failure of the organisation. Thirdly in terms of productivity loses and workflow interruptions , where an employee who quits abruptly not only leaves a productivity gap but also causes problems for others on the same team and within the same flow of work. Fourthly in terms of loss of know-how especially with regards to knowledge industry, where a departing employee may have the critical knowledge and skills needed for working with specific software. This can be a negative impact at least in the short run. Fifthly, turnover can have a serious impact on the image of the organisations.† Patricia (2002) also noted that some of the other impacts of turnover on organisations may be with regards to loss of business opportunities, administrative problems, disruption of social and communication networks, and job satisfaction of remaining employees. Patricia (2002) noted that it is important to remember that turnover can have a negative impact on the individual, particularly if an employee is leaving because of problems that could have been prevented. Furthermore, Patricia (2002) noted that a voluntary turnover because of problems that could have been avoided creates a variety of consequences such as loss of employee benefits or job seniority, financial difficulties, loss of social network, relocation costs, wasted efforts and uncompleted projects, and even more in terms of career problems. Branham (2005) noted that employees quit because of the disengagement process and deliberation process. Branham (2005) also noted that there are 7 reasons as to why employees leave organisations. They are as follows: 1. The job or the workplace was not expected. 2. The mismatch between job and person. 3. Very little coaching and feedback. 4. Few growth and advancement opportunities. 5. Feeling devalued and unrecognised. 6. Stress from overwork and work-life imbalance. 7. Loss of trust and confidence in senior leaders. There is no set level of employee turnover that determines at what point turnover starts to have a negative impact on an organisations performance. Everything depends on the type of labour markets in which you compete. Where it is relatively easy to find and train new employees quickly and at relatively little cost (that is where the labour market is loose), it is possible to sustain high quality levels of service provision despite having a high turnover rate. By contrast, where skills are relatively scarce, where recruitment is costly or where it takes several weeks to fill a vacancy, turnover is likely to be problematic for the organisation. This is especially true of situations in which you are losing staff to direct competitors or where customers have developed relationships with individual employees. Some employee turnover positively benefits organisations. This happens when a poor performer is replaced by a more productive employee, and can happen when a senior retirement allows the promotion or acquisition of welcome fresh blood. The more valuable the employees in question the more damaging the resignation, particularly when they move on to work for competitors. Moderate levels of staff turnover can also help to reduce staff costs in organisations where business levels are unpredictable month on month. When business is slack it is straightforward to hold off filling recently created vacancies for some weeks. Staw (1980 cited in Griffeth and Hom (2002), argues that turnover is not always bad. For instance, vacating employees or employees who quit can increase promotional opportunities for other employees or can infuse new ideas and technologies when new employees replace those who left. Dalton, Krackhardt and Porter (1981cited in Griffeth and Hom (2002), are of the opinion that certain kinds of jobs exits or quits among marginal perfor mers are even desirable. Abelson Bay singer (1994, cited in Griffeth and Hom (2002) that a certain quit rate might be tolerated as a cost of doing business in a particular industry. Stephen Taylor (2002, Pg 15) noted that for many HR specialists, rising staff turnover is seen as being an important organisational problem. It follows that improving retention rates should be high on the management agenda, and it is proper for resources to be devoted to achieving this aim. However a certain amount of turnover is actively welcomed by many managers. â€Å"Nonetheless, Griffeth Hom (2001) have noticed that organisational-level research and corporate studies report that high exit rates generally worsen organisational effectiveness. Though there are diverse opinions from various authors, and taking the above argument into consideration, it is clear that employees play a fundamental role in the success of any organisation and therefore by retaining talented or rather key employees is a very important task that the managers should undertake. Phillips Connell (2002) noted that, some organisations do a superb job of managing retention, whereas others fail miserably. The issues are not always externally driven but often lie within the organisation.

Organizational Change In Lenovo Group

Organizational Change In Lenovo Group Business organizations have to change to adapt to the changing environment. Management of change has been a hot issue in academic research for years. One popular opinion considers that nowadays corporations will go to die without change. However, how to carry out right change is a challenging question for corporations. Bland and aimless change could be a disaster causing a fast fall to the organizations. Focusing on the issue of management of change in the organization, this essay attempts to take use of the relevant concepts to research and analyze the issue of change within a real organization. The target organization is Lenovo, one of the most famous IT companies in China, where the researcher had opportunity to work. Lenovo has experienced big changes in its development road, especially in 2005, it successfully acquired IBM Personal Computing Division. This acquisition is a milestone in Lenovos history, which has also been an earthquake within the organization. In this essay, the researcher tries to identify and analyze the issues brought by the change within the organization. There are three parts in the main body of this research. Firstly, Lenovos background will be presented briefly. In the second part, an overview of management of change will be made in the first place. Based on the theories and concepts, it moves to the case of Lenovo. The nature and type of change, and the triggers for change in Lenovo will be identified respectively. Moreover, problems caused by the change and Lenovos solution will be discussed in this part. In the third part, taking Lenovo as an example, this essay will provide recommendations for Chinese corporations pursuing change in its development. Company Background The company which this essay focuses is Lenovo Group, the leading IT company in China. Its main task is the manufacture and sale of personal computer. The history of this company can be dated back to 1981. The company was founded by only 11 employees and with the name of Legend, holding the philosophy that bringing IT to more Chinese consumers and businesses. With years of efforts, this company had become the top PC manufacture in China since 1996, and carries out internationalization steps from 2000. It changes the name form Legend to Lenovo, which is the combination of the Le from Legend with novo(meaning neew) from the Latin word in 2004. And year 2005 has witnessed the most significant change of Lenovo the acquisition of IBMs PC Division. This action is considered as a milestone in history of Lenovo, because it combines the leading PC manufactures both in US and China, making a new unified international PC leader. This business decision proves to be correct by the facts. With th is acquisition, Lenovo has become one of the largest PC manufacturers in the world scope. The annual revenue of the company has reached 21 billion US dollars, with a series of brands of PCs, like Thinkpad. Nowadays, Lenovo has been an international company, operating in more than sixty countries with 23,000 employees worldwide. The company has been the third largest PC producer and the fastest growing one in the world top 5 PC manufacturers, with a world market share of 10.2% (Lenovo Official Website, 2012). Change within Lenovo 3.1 Brief Review of Management of Change The necessity of change within the organization has been widely recognized. Though the cause for changes may be different for one corporation from another, the triggers could be summarized into two types, external factors and internal factors. According to Elving (2005), the business environment is constantly changing. Corporations have to keep pace with the changing environment to achieve their business aim according to the environment. This is the external trigger for organizational change. On the contrary, the internal triggers come from the organization inside. Elving (2005) points out that technique development and personnel promotion are important internal triggers. Diefenbach (2007) considers that companies demand of development is one significant internal factor for changing, especially when performance is declining. However, change needs careful consideration. Any imprudent action could be very dangerous. Successful changes are strategic and systematic. Brian and Walter (1993) identify the changes into different types according to the strategies used. They are planned changes, small changes and imploding changes. Donaldson (2000) divided changes into structure, personnel, and technique changes. Changes always face resistance from employees. According to Morrell et al. (2004), the root for resistance against change is peoples fear for risk. Some scholars go deep into the reasons for resistance. De Jager (2001) focuses on the old employees, indicating that changes are always resisted by old employees for their worries about losing the things and interest they have owned. Robbins (2009) emphasizes the cause of refusing change is due to peoples fear of uncertainty, as change could make things from familiar to unknown. Dent (1999) thinks that some resistance may come from employees consideration about the company goal and development instead of themselves. Hence, it is necessary for enterprises to effectively communicate with their employees to make them clear about the significance, purpose and method of change. According to Altman and Iles (1998), the ways of putting forward the change should be flexible and innovative. However, in some special situation, some tough measures c ould be used to show the organizations strong determination. 3.2 Analysis on Change in Lenovo In August 2004, the chairman of Lenovo Group, has officially announced the acquisition of IBMs PC Division with a total of $ 12.5 billion (Lenovo Official Website, 2012). It is completed in 2005. It is undoubted that this business action is an enormous change within the organization. The rapid growth of Lenovo after the acquisition has proved that this decision of change is correct and well handled. The experience of Lenovo makes a good example for those who are troubled by the change within the organization. Trigger for Change of Lenovo The acquisition of IBM is a big change for Lenovo. The process of this acquisition lasts for five years from 2000 to 2005. This change is carried out with careful consideration and prudent behaviors. As mentioned above, triggers for change could be external and internal. External triggers emphasize the changing environment which enterprises have to keep pace with so as to complete their business goal, while internal triggers come from the organization inside, such as technique, personnel, etc. (Elving, 2005) Looking into the case of Lenovos acquisition of IBM, it could be found that this big change is driven by both external and internal factors. The external triggers for this change are summarized as follows. First of all, it is a necessary step for Lenovo to fulfill internationalization. Nowadays, facing competition pressure, a number of successful enterprises go abroad for more chances and bigger markets. The internationalization provides enterprises opportunities for sustained development. Lenovos choice of being internationalized is to conform the world economic development, which strengthens its competitive edge. On the one hand, before the acquisition of IBM, Lenovo has been a leading company in Chinese PC market. The company has occupied 1/3 of the segment, and the top PC company in China for 8 years. For Lenovo, the market of China is too limited for Lenovo to pursue further development, and it has the capability to go internationalization. On the other hand, with Lenovos business becoming mature, the company faces more and more challenges. After Chinas entry into WTO, a number of famous PC companies pour into Chinese market, such as IBM, Toshiba, Dell. Besides the brand advantage s, these PC giants are strong enough to provide products at attractive price. This fierce competition causes price war in Chinese PC market. Under this circumstance, Lenovo bears unprecedented competitive pressure. To Lenovo, pursuing internationalization is not only for development, but also for survival. It is proved that the acquisition of IBM is a fast rout for Lenovo to carry out international expansion, which makes it the number five top PC producer globally. Secondly, through this change, the bargaining power with suppliers has been strengthened a lot. As mentioned above, the Chinese PC market falls into a price war. Thus, the cheap price raw materials are very important. The acquisition of IBM makes Lenovo the world leading PC company. It improves Lenovos position when bargaining with the suppliers. One of the most important internal triggers for Lenovo to conduct this change is to acquire the most developed PC technology. IBM is considered the pioneer in PC producing all over the world, and the IBM PC is generally acknowledged as high-ended brand. The acquisition of IBM makes it possible to access the most developed technique. Whats more, besides technique in research and development, tactics in management, production, marketing and after service are all valuable treasures for Lenovo. The technique and management skills sharpen competitive edge of Lenovo. According to Diefenbach (2007), companies demand of development is one important internal factor for change. Following this concept, Lenovo makes the decision of change in order to acquire the brand of Thinkpad, the word-famous PC brand, and to reach more customers. In this acquisition, Lenovo makes an agreement with IBM, that takes use of the brand of Thinkpad. This agreement avoids the risks of unrecognizing the Lenovo brand in international market. It is a safe step to introduce Lenovo to international market and makes it possible for consumers to try Lenovos products. Moreover, some of the foreign consumers hold negative opinions to products made in China, which are considered as low quality and lack of technique. The use of Thinkpad brand gains the access to the new customers and tries to change their impression on Chinese PC. Problems Arising with the Change within the Organization Changes always resisted by people for the uncertainty and risks. This change in Lenovo is an earthquake to the whole company, which faces a lot of problems. The most challenging one is about people. Human resources are considered the most valuable asset for modern enterprises. Generally, the turnover of employees in acquired company is always a critical issue for the buyers, Lenovo is no exception. IBM employees have strong enterprise culture background. How to minimize the turnover and make foreign employees accept the management of Lenovo, a Chinese localized corporation, is a big challenge for the company, especially in the high-level management team in US market. In addition, this change does not only concern the overseas employees but also is closely related to the original Chinese employees. How to balance the two groups and make them harmoniously integrate together are not easy tasks. Its known that the salary and remuneration system of the US and Chinese companies are totally different. Hence, the company needs to find out an effective way to satisfy both groups of employees, making them feel equally and well treated. Moreover, problem is also shown in culture integration. Cultural differences may cause misunderstanding and conflicts within the organization. For Lenovo and IBM, the cultural differences exist not only in the level of corporation but also the nationality. Peoples behavior and form of thinking are deeply rooted in the national culture. It is inevitable that the western and eastern culture collide with each other after the change. The point is how to improve the mutual understanding and make the two groups of people working in a harmonious environment. However, as a localized company, Lenovo has no enough experiences on culture integration. 3.3 Solution of Lenovo on Problems Caused by Change Considering the problems arising from the change, Lenovo carries out a set of measures to make the change grows in a positive way. On the one hand, at the first beginning of the change, Lenovo makes a survey to investigate employees opinion to the acquisition. Data collected shows that most of the employees both in IBM and Lenovo present positive attitude towards the event, though some of the foreign staff shows worries about the future. According to the survey result, Lenovo makes guarantees to the staff in IBM that the IBM PC division is managed in international style and the salary and remuneration system is not changed. This action eliminates the biggest worries from the IBM employees, and strengthens their confidence about the acquisition, which maintains a lot of IBM original staff. On the other hand, to the Chinese employees in Lenovo, the company offers a new set of salary and remuneration scheme, which deduces the gap of the treatment so as to balance between the two groups of employees. The efforts of Lenovo are effective and efficient, which reduces the resistance in the process of change. With regards of the cultural differences, Lenovo tries to find similarities between the two in corporate culture as the starting point. In the whole process of the acquisition, Lenovo seek common ground with IBM while reserving differences, which makes the employees in both teams set up a unified identify about the future of the company. But it does not mean Lenovo evades differences. The company takes use of tactics to increase the communication between the two. For example, it holds cocktail party, sets up culture integration discussion board, and builds cultural integration committee. For the management team, special training for cross-culture management and languages is also given to the employees in the company. Recommendations on the Resistance of Change The case of Lenovo makes a good example for Chinese enterprises, which are troubled by the resistance of Change. According to the case of Lenovo, this essay gives the following recommendations. First of all, as stated by Robbins (2009), communication is an excellent way to handle the resistance. In the case of Lenovo, the company pays attention to the effective communication with its employees about the change within the organization. At the very beginning of the change, it makes survey among employees in both US and China. Though this survey, the company conveys the initiative and the importance of the change. With data collected, the company knows about employees attitude towards and worries about this change. All the worries are carefully considered by the company, and solution and strategies are made accordingly, such as the guarantee about management system and the salary and remuneration system to IBM employees, and the adjustment of Chinese employees salary scheme. The fact proves that the communication before the acquisition is effective, which guarantees the change go smoothly. In general case, the resistance comes from employees feeling of uncertainty and fear of risks. Good communication could help the employees understanding about the whole facts, thus eliminate peoples doubt and resistance. Talks and discussion are two ways commonly used in communication. Additionally, one objective of communication is to know about employees thought about the change. Therefore, it is important for company to be willing to listen to different voices and accept the suggestions about the change. Making employees involved in the decision making process is an effective way to get their support (Lawrence, 1963). It should be noticed that to make the employees involvement contributes to the development of the company, employees training and development are necessary and important Secondly, conducting a change is a systematic work, which needs a careful plan. Blind action always causes failure. It takes five years for Lenovo to complete this change. During this process, Lenovo has never stopped for adjusting the plan for the acquisition, and it involves the management philosophy, human resources, corporate culture, technique, production, marketing etc. almost every aspects in a company. Although some changes may be very small, they still need careful plan in to ensure an effective implementation. Conclusion In conclusion, management of change has been a critical issue for enterprise. This essay takes use of the relevant concepts to research and analyze the issue of change within Lenovo, the leading IT company in China. It focuses on the event of acquisition of IBM, the biggest change within the organization, going deep inside of the issues brought by the change. The triggers for change could be external and internal. Enterprises have to be adopted to the changing environment. It is the external trigger for change. Internal triggers come from the organization inside, such as the technique, personnel. Moreover, the demand for development is another important internal trigger. The triggers for the change of Lenovo are the combination of the external and internal factors. For external triggers, on the one hand, internalization is the development trend for successful enterprises. On the other hand, the company faces strong competition from international PC companies like Dell, IBM. To enhance the competitive edge, the change for internalization is necessary. One of the most important triggers for Lenovo is the demand new technique from IBM. Whats more, through this change, Lenovo can acquire the brand of Thinkpad and reach out new customers in international market. According the theories of change, organization change is always resisted by the em ployees for the feeling of uncertainty and fears of risks. The biggest problem of this change for Lenovo also comes from people. On the one hand, IBM employees worry about changing to the Chinese management style, and losing interests in salary and remuneration. On the other hand, different salary and remuneration systems make Chinese employees feel unequal and dissatisfied. Whats more, this change may also cause cultural conflicts between the Chinese and the Americans. Recognizing these resistances, Lenovo takes some effective measures which ensure the implementation of the change. Lenovo sets up a good example for organization pursuing change. Its experiences are summarized and given as recommendations in this essay. Firstly, successful change is based on the effective communication with employees. Secondly, changes either big or small need careful consideration and plan. .